There’s an old adage in retail: “It takes months to find a customer and only seconds to lose one.” Study after study has shown that the act of building a loyal customer base is one of the most effective drivers of a business’s growth. However, many companies have failed to...
Do you use social media platforms for branding purposes? Do you use it for making your business known and attracting new users your way? Of course, you do! But do you use it to keep existing customers engaged, too? That’s a point many businesses forget to deal with: retention. Here’s...
It has been approximately 40 years since marketing professor (and subsequent guru) Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. While still valid today, Kotler’s original four P’s do not have as much application to customer retention as they do...
Recent Comments