Marketing & Advertising's tag archives

Free products for bloggers at invitation-only events

Posted by  in January 18th 2012  
Companies are catching on to the fact that bloggers can provide an effective way to create buzz about their brands. We've seen several efforts that explicitly recognise that fact, such as ...
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Jobs site estimates each candidate’s worth

Posted by  in January 16th 2012  
There are job sites galore serving workers and employers around the world, but Spanish Jobsket offers an interesting twist. Specifically, in addition to hosting candidates' CVs and connect ...
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Five innovative hotel concepts

Posted by  in August 14th 2011  
With supply outstripping demand, competition is intense in the hotel industry, so hoteliers are always on the lookout for a distinctive new feature or promotional scheme to attract travelle ...
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Tide helps disaster victims with free laundry services

Posted by  in July 30th 2011  
It seems fair to say that laundry is one of the great levelers in this life, which might explain why we've seen pop-up laundry services on so many occasions already. There are the brand but ...
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Site connects athletes with brands seeking endorsements, from local to national

Posted by  in July 10th 2011  
It's long been recognized that celebrity endorsements can help sell products, but typically it's only the biggest brands and the brightest stars that are lucky enough to strike such deals. ...
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Vending machine rewards mental agility

Posted by  in July 7th 2011  
Hard on the heels of our story about the world's first smile-activated vending machine comes word of a similarly paradigm-busting innovation: a machine that dispenses free spring water drin ...
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Free e-book streaming and sharing with ad support

Posted by  in July 6th 2011  
Just as ad-supported sites like Pandora and Spotify let music lovers listen to and share their favourite music for free, so Spanish 24symbols is gearing up to do something similar for elect ...
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Carvertising campaign rewards drivers with gas

Posted by  in June 30th 2011  
Sellsumers can already earn cash in exchange for wrapping their cars in ads via sites like Australian cashURwheels, but recently we came across an example in Singapore that offers a slight ...
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Brand-sponsored being space for creative professionals

Posted by  in June 29th 2011  
We've covered plenty of being spaces over the years, including several that target mobile warriors and nontraditional workers with a place to get something done. It wasn't until recently, ...
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Five businesses that look to the crowds for content

Posted by  in June 28th 2011  
Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it's a powerful mar ...
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Unilever launches world’s first smile-activated ice cream vending machine

Posted by  in June 27th 2011  
While instantly gratifying, buying ice cream from a vending machine isn't as fun as it could be. Which is why SapientNitro and Unilever created the world's first smile-activated ice cream v ...
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Trial gear and showers for runners at Tokyo Adidas store

Posted by  in June 27th 2011  
First we saw Gap partner with fitness chain Crunch to turn its rotating New York City concept store into a workout haven for a month. Now, sports brand Adidas is pushing the idea even furt ...
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Brand uses GPS to bring prizes to winners’ homes

Posted by  in June 27th 2011  
In most promotional contests involving giveaways, winning consumers must typically reach out to the company involved to claim their prize. Turning that paradigm on its proverbial ear in Br ...
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Five neighbourly business ideas

Posted by  in June 26th 2011  
Localisation is a key buzzword for businesses promoting products and services, but advertisers aren't the only ones innovating at the local level. There's an exciting range of new enterpris ...
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On social entertainment site, HBO rewards TV ‘check-ins’

Posted by  in June 25th 2011  
Consumers going out to a bar or restaurant can already check in via sites like Foursquare to let their friends know where they are. Now, GetGlue aims to bring like-minded capabilities to th ...
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Free spray tans at Gatwick Airport

Posted by  in June 23rd 2011  
Hard on the heels of our story about Gatwick's Runway Models contest comes word of another innovative promotion at the airport: free spray tans. Research conducted by the airport apparentl ...
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With every box of dog food, a meal for a homeless pet

Posted by  in June 21st 2011  
The “buy one, donate one” initiatives are coming fast and furious. Hard on the heels of our stories about two such efforts targeting children—namely, Happy Blankie and Whitten Grey's ...
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Related Search Terms: homeless dog cebu

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From 12 tons of trash, a pop-up hotel with a message

Posted by  in June 18th 2011  
For St. Louis's City Museum, salvaged garbage helps create a hyperlocal feel. For the Save the Beach Hotel, it's not just a building material but also a warning about the current state of E ...
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Market researcher taps social media for survey results

Posted by  in June 18th 2011  
The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting dat ...
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In cycle-friendly cities, advertising on bicycle seat covers

Posted by  in June 18th 2011  
As bicycles grow in popularity, so do related opportunities for smart entrepreneurs and marketers. A concept we've increasingly spotted in bike-loving European cities—including on our own ...
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Television ad for muesli, shot and edited on iPhone 4

Posted by  in June 15th 2011  
While we usually feature companies when they launch, we love seeing their creativity develop and grow after that initial period. And we just spotted a fun example: the made-to-order muesli ...
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