Tagged: product

Four P’s Of Customer Retention

It has been approximately 40 years since marketing professor (and subsequent guru) Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. While still valid today, Kotler’s...


Branding: Importance to Companies

Branding: Importance to Companies By Mabel Miles Planning to start a business is not as easy as you think it is because you have to consider several factors to become successful, like funding, employees, office...


How to Start a Drugstore Business

A drugstore is one of the most stable businesses because medicines are a necessity, and demand for these is continuously increasing as our population grows larger. The majority of those who enter this business are...