Definitive media industry event, Festival of Media Asia Pacific, returns to Singapore with biggest gathering of brands

Definitive media industry event, Festival of Media Asia Pacific, returns to Singapore with biggest gathering of brands

• Brands confirmed to attend include: Malaysia Airlines, GrabTaxi, PepsiCo, Huawei, Mondelēz International and Diageo
• Spotlight on pressing issues in the region, including talent, advertising and media technology
• Winners of prestigious Festival of Media Awards 2015, celebrating the best work in Asia Pacific, to be announced
• Starcom MediaVest Group honours young talent with Rising Stars Award 2015

Singapore, 27 February 2015: : The Festival of Media Asia Pacific, the only regional event dedicated to the evolution of media, is taking place 22 – 24 March 2015 at the Capella Singapore, Sentosa where it will attract the biggest gathering of brands among more than 700 of the most innovative and forward-thinking media leaders from 22 countries in Asia Pacific.

Brands confirmed to attend so far include:  Audi, Axa, Diageo, Google, GrabTaxi, GSK, Heineken, Huawei, Johnson & Johnson, Malaysia Airlines, LinkedIn,  Mondelēz International,  Nestlé , PepsiCo, Unilever and  Visa.

The Festival provides delegates a unique platform to learn, network, be inspired by one another and discuss issues most pertinent to the industry. It culminates with the prestigious Festival of Media Asia Pacific awards, celebrating the best of innovation and creativity in the industry. Entries to the awards have increased by 36 percent this year, and the winners of the hotly contested trophies will be announced during a glittering gala dinner on the 24 March 2015 at the close of the Festival. The evening will also witness the announcement of the Rising Star Award 2015, supported by Starcom MediaVest Group, honouring the region’s most promising young talent working at either at a media agency, advertiser or media owner.

Talent, one of the biggest issues on the top of every media leader’s mind, will take centre stage at the Festival. Topics such as talent development, staff retention and the big local vs. expatriate debate are on the agenda. The event will also feature special spotlight sessions on different markets across the region, giving a truly Pan-Asian perspective. This will include a session with  Cheryl Goh, Global Vice President of Marketing at  GrabTaxi, on creating and retaining brand loyalty amongst consumers in Malaysia while expanding outside the country. In addition,  Dean Dacko, Senior Vice President, Head of Marketing and Products at one of Asia’s most talked about brands,  Malaysia Air lines, will join  IPG’s Regional President, Prashant Kumar to discuss how the company dealt with the double disasters affecting the airline in 2014. Separate sessions will also cover the media landscape in India, Australia, Philippines, and China.

Other confirmed speakers at this year’s event include:

• Hannelore Grams, Head of Digital Marketing & Social Media for Greater China,  Nestlé
• Valerie Wagoner, Founder & CEO,  Zipdial
• Seok Hian Tang g, Head of Talent Management, SEA,  Starcom MediaVest Group
• Joanna Flint, Country Director,  Google Singapore
• Olivier Legrand, Head of Marketing Solutions, Asia Pacific and Japan, LinkedIn

The annual Festival of Media Asia-Pacific is proudly supported by Founder Partners  Bloomberg Media, SpotXchange,  Rubicon Project®,  Starcom MediaVest Group,  UM,  Initiative,  Millward Brown, and  Microsoft.

Charlie Crowe, Founder of Festival of Media and Chairman of  C Squared said, “The Festival of Media Asia- Pacific 2015 agenda is shaping up to be one of the most exciting yet. We cannot deny the increasing significance of the Asia Pacific media industry to the global media landscape, and are committed to addressing the most pressing issues of the industry; talent, programmatic buying, and mobile topping our list this year. As media and technology continue to converge, there is a clear need to build capacity and capability, and this event will definitely take marketers a step closer in this direction.”

For more information on the 2015 agenda, the complete speakers list, delegate registrations and awards shortlist, visit the Festival of Media Asia Pacific 2015 website here.