Tesla Motors has shown it can take on established premium-luxury brands with its Model S sedan, but the real test will come when it launches an all-new mainstream electric vehicle at roughly half the price. CEO and founder Elon Musk has long made clear his plans to go down-market, and the new Model 3 sedan, confirmed this week, is expected to come in somewhere around $35,000 — or between one-half and one-third of the price of the bigger Model S, depending on equipment and range.
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