Ecommerce Website Optimization for Google’s Core Web Vitals

From June 2021, Google finished rolling out their new update known as Core Web Vitals finishing in August. The aim is to include website functionality as part of their ranking criteria – meaning elements such as page load speed, and page usability and interactivity time have become more important to rank well. Here’s what the… Continue reading Ecommerce Website Optimization for Google’s Core Web Vitals

Industry Pollution And How To Reduce It

We’ve all probably driven past plumes of white and black smoke billowing into the sky from industrial stacks in the distance. Some may notice it more than others, but we should all be concerned about what is being pumped into the air we breathe. As one of the largest sources of air pollution, industrial manufacturing… Continue reading Industry Pollution And How To Reduce It

4 Steps to Building A Customer Experience Strategy That Works

A sound customer experience strategy aims to provide an extraordinary service to the customers that is seamless across all the points of their interaction between the customer and the brand.  Building a successful customer experience strategy requires a lot of work. The infographic below from GetVoip divides all the tasks involved in designing a sound… Continue reading 4 Steps to Building A Customer Experience Strategy That Works

Top 10 Instagram Categories

At Heepsy, we analyzed around 10M Instagram influencers to find which categories were the most popular. Then, we calculated the average engagement rate for the profiles that belong to those categories. The leading category by sheer number of accounts is Media. But the top 10 category with the highest overall engagement rate was photography, with a 4%… Continue reading Top 10 Instagram Categories

Put Significant Emphasis on Metal Building Safety

While an exciting addition to your workplace, metal buildings installations can pose many safety risks if you are not on top of your game. Attention to detail, training, and proper equipment can go a long way toward workplace safety. However, it can be frightening how quickly a fun building project can go south. All it… Continue reading Put Significant Emphasis on Metal Building Safety

10 Personal Finance Podcasts to Listen to in 2021

Podcasts have been a booming media sector for the last five years and the pandemic only increased global listener numbers. Although podcasts emerged as a new medium in the early 2000s, this ‘golden age of audio’ has been precipitated by a number of factors including the rise of many more digital media publishers, the decline… Continue reading 10 Personal Finance Podcasts to Listen to in 2021

Seasonal Maintenance Tips for Commercial Properties

Keeping up your commercial property is a hard process, but if you break maintenance tasks down by season it will be easier to simplify upkeep. Dividing each task by season means you’ll have a smaller, more organized way of upkeeping your business as well as keeping your property in top shape. Commercial Property Maintenance by… Continue reading Seasonal Maintenance Tips for Commercial Properties

Understanding BOPIS, BORIS, And ROPIS

COVID-19 has had a profound impact on the retail industry, to be sure. While an omnichannel shopping experience and e-commerce were already on the rise prior to the pandemic, demand for both sharply increased because consumers in all demographics needed contactless – but convenient – purchasing options. The retail industry adjusted quickly to the situation:… Continue reading Understanding BOPIS, BORIS, And ROPIS

Startup Failure Rates

Setting up a business isn’t without risk and whilst for some start-ups success beckons, for others they never quite manage to make it off the ground. The Covid-19 pandemic highlighted how hard it is to predict industry trends and demand, with almost every industry feeling the impact of worldwide lockdowns. Start-ups in particular struggled and… Continue reading Startup Failure Rates

SEO and Digital PR: How do they work together?

There has been a lot of buzz in the search engine marketing community recently with the introduction of the “connection between SEO and digital PR”. This concept has really caught on over the past few months and many people are wondering how it applies to SEO and Internet Public Relations (IPR). In this article, we’ll… Continue reading SEO and Digital PR: How do they work together?

Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

As social media has grown as an advertising opportunity, so has the number of ads users are seeing. In response, many users are becoming immune to advertisements that show up throughout their feed. Most companies recognize the importance of getting their content in front of target audiences. That being said, what is the most effective… Continue reading Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

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