14
Apr
2018

Senior Product Manager

Abbott – Metro Manila – Senior Product Manager Abbott – Taguig, Metro Manila The Senior Product Manager shall be responsible in identifying, analyzing, and translating product, brand, consumer and competitive information into the development of marketing plans that will drive achievement of sales, margin and share objectives of Brand/Category. He/she will be the steward of strengthening the Brand’s equity through development and implementation of programs that builds value to the Brand. The Senior Product Manager must be able to foster collaboration with cross-functional teams and external partners for development and execution of marketing programs. Direct Reports (indicate number): 1 Sensitive/ confidential data handled: » Brand Strategy and Plans » Brand Performance (Sales & Market Share) » Brand P&L Key Areas of Accountcapability : Development of Marketing Strategy and Execution of Plans » Understands brand components including brand essence, values, position and key messages and ensures alignme…

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