Ayala Life FGU becomes BPI-Philam Life Makati
BPI-Philam Life Assurance Corp., the largest bancassurance company in the Philippines, kicked off with the first ever Bancassurance Month this October during the unveiling of the new BPI-Philam Life Makati Building (formerly Ayala-Life FGU).

Officials of the Bank of the Philippine Islands(BPI) and BPI- Philam Life Assurance Corp (BPLAC) during the BPI-Philam Life Building Unveiling. Present are(from Left) BPLAC CEO Surendra Menon; Philam Life President and CEO Ariel Cantos; BPI Family Savings Bank President Natividad Alejo; BPI-Philam Charmain of the Board Aurelio Montinolla III; and BPI President Cezar “Bong” Consing.

Officials of the Bank of the Philippine Islands(BPI) and BPI- Philam Life Assurance Corp (BPLAC) during the BPI-Philam Life Building Unveiling. Present are(from Left) BPLAC CEO Surendra Menon; Philam Life President and CEO Ariel Cantos; BPI Family Savings Bank President Natividad Alejo; BPI-Philam Charmain of the Board Aurelio Montinolla III; and BPI President Cezar “Bong” Consing.

The month-long celebration led by BPI-Philam Life Assurance Corp. (BPLAC) CEO Surendra Menon aims to educate Filipinos on the existence of bancassurance and importance of life insurance to help people with their long-term protection needs and to assist and support them throughout different stages of life’s journey.

“BPI-Philam continues to see strong potential for bancassurance given the continued rise of the middle-class, the continued economic growth brought by the high productivity in the country, and the increasing savings rate.  These factors also present an opportunity to educate Filipinos on the importance of financial planning as a way to help them win during life’s key moments from marriage to parenthood, or from business management to retirement,” explained Mr. Menon.

To celebrate Bancassurance Month, BPI-Philam recently held the Bancassurance Walk along Ayala Avenue, Makati. Over 200 BPI-Philam employees wearing ‘Win The Moment’ (BPI-Philam’s new campaign) shirts and umbrellas walked along Ayala Avenue to create awareness and interest about bancassurance and BPI-Philam among interested passers-by in Makati.

BPI-Philam’s trained Bancassurance Sales Executives (“BSEs”) are also located at every one of BPI’s 800 branches to ensure that customers receive appropriate advice for every life stage. This Bancassurance Month, BPI-Philam is encouraging all Filipinos to visit a branch today to get the financial advice and protection they need to help them win in key moments of their life.

Customers can find out more about Bancassurance Month through www.bpi-philam.com.