PH participation at CIFTIS to promote growing services sector

The Philippines will participate in the 2021 edition of the China International Fair for Trade in Services (CIFTIS) with the aim to highlight its growing strengths in select sectors relevant to the Chinese market.The Philippine digital showcase in September will comprise the staging of a country pavilion and a forum on creative, information technology (IT) and IT-related Philippine services.


The Philippine digital booth at CIFTIS will feature the country’s capabilities in film, information technology and business process management (IT-BPM), software development, animation, game development, healthcare information, and the global shared services and contact center sectors. Meanwhile, the Philippine Services Forum will highlight investment opportunities for Chinese enterprises and consumers in information and communication technology (ICT) infrastructure.

The Philippine participation at CIFTIS is a strategic push by the Department of Trade and Industry (DTI) to introduce a broader portfolio of partnership opportunities between the two countries.


As China zeroes in on improving the quality of life of its population by way of high-quality services and an internationalization of the country’s enterprises, the Philippines brings with it competitive advantages in the services sector. The Philippines is the second most English-proficient country in Asia, with a 98% literacy rate. The country also has a diverse and robust pool of close to 800,000 higher-education graduates and a workforce with fluencies in Mandarin, Spanish, and Korean, among others.

The promotional activity is organized by DTI Beijing, with support from the Center for International Trade Expositions and Missions (CITEM), the Export Management Bureau (EMB), and the Board of Investments (BOI), alongside the Film Development Council of the Philippines (FDCP) and the IT & Business Process Association of the Philippines (IBPAP) as partners for the endeavor.

The Philippine pavilion at CIFTIS will be accessible from September 2021 until the next edition in 2022. For more information, visit www.ciftis.org.



The Center for International Trade Expositions and Missions (CITEM) is the Department of Trade and Industry’s (DTI) export promotions arm committed to nurturing the global competitiveness of Philippine micro, small and medium scale enterprises (MSMEs), exporters, designers, and manufacturers. The agency aspires toward the highest standards of creativity and innovation, and spanning industries including home, fashion, lifestyle, and food sectors.

Core to the agency’s Integrated Approach to Export Marketing, implemented in partnership with both public and private sectors, are CITEM’s signature events. As part of its renewed support for the Philippine creative industries, CITEM established CREATE Philippines, which aims to foster community and knowledge-sharing for the country’s pool of creative talent.

Ref. Elmer Harold Grande

Email: ehgrande@citem.com.ph

Twitter: @CITEMPh

Facebook: @DTI.CITEM

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