South Luzon Area Business Conference 2019

Sitel highlights importance of digital connectivity and developing local talent in countryside expansion at 28th South Luzon Area Business Conference

“Developing greenfield areas is an important part of the contact center and IT-BPM industry roadmap, and this countryside expansion is anchored on digital connectivity and talent availability” emphasized Haidee Enriquez, Sitel GM – PH Countryside at the recently concluded 28th South Luzon Area Business Conference (SOLABC).

South Luzon Area Business Conference 2019 1

Enriquez joined provincial government officials and business leaders from Regions IV-A, IV-B, and V for the 2019 SOLABC forum held in Palawan. The conference, a platform for public and private sector social and business networking, seeks to promote collaboration and engagement towards creating a more robust national business climate.

Sessions on issues affecting the local business sector were held with specific focus on highlighting the requirements needed to build a world-class and competitive business community. Enriquez joined Monchito Ibrahim, Undersecretary of the Department of Information for the plenary entitled “Digital Connectivity for Competitiveness”, delving into the importance of tech readiness in rural locations.

Enriquez emphasized the need to for collaborative work amongst the private, government, and academic sectors to address talent gaps and to develop globally competitive workers. She highlighted Sitel’s experience in Puerto Princesa, where Sitel’s free near-hire skills-building program, Sitel Academy, became the biggest source of qualified candidates for Sitel, fueling its growth to more than 1,000 associates in less than 2 years.

Also in attendance during the 2019 SOLABC was Vice President Leni Roberdo showing her support for the South Luzon region through the launching of her “Angat Buhay” livelihood and educational program in collaboration with the Philippine Chamber of Commerce and Industry (PCCI).


Sitel Group’s 75,000 people across the globe connect many of the world’s best-known brands with their customers – 3.5 million times every day. As a global customer experience (CX) management leader, we apply our 30+ years of industry-leading experience and the entrepreneurial spirit of our group’s founders to deliver omnichannel experiences through voice, chat, social media and more to customers of our 400+ clients across all verticals – from Fortune 500 companies to local startups.

Our group’s breadth of capabilities – powered by our ecosystem of experts including Innso, Learning Tribes, Sitel, Sitel Insights and TSC – go beyond business process outsourcing (BPO) to support every stage of the customer journey. We are redefining the contact center and improving business results by pairing innovative solutions – such as self-care and automation – with the human touch, emotion and empathy of our people.

As a CX platform, we are powered by experts to deliver tailored CX solutions to fit our clients’ needs through our consultative, customer-centric approach adding value at every touchpoint – regardless of location, channel or time of day.

Learn more at www.sitel.com and connect with us on Facebook, LinkedIn and Twitter.

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