Lamudi, the number one online real estate platform in the Philippines, is urging real estate brokers to master online real estate marketing through its Lamudi Academy. The company launched the training program earlier this year with the aim to help real estate professionals reach their digital-savvy market.
Bridging the gap
“We aim to cater to the growing number of real estate brokers who want to upgrade their skills in a digitally-driven market. Through our courses, we hope to bridge the gap between brokers and their client on the digital platform,” explained Nadine Pacis, Lamudi’s current Learning and Development Specialist.
Lamudi Academy started as simple training seminars on digital lead generation, with the first boot camp held in Makati City last 2015. These sessions were conducted in hotels with 60 to 80 real estate brokers as attendees. Training boot camps were soon brought to Mandaluyong and Quezon City, as well as in Cebu in 2016.
Lamudi Academy now offers six comprehensive courses that cater to three different levels, with emphasis on online real estate marketing techniques for property buyers.
Top Online Lead Generation Channels
This is a basic course that introduces the most popular online lead generation channels in the market. Brokers will understand the pros and cons of using each lead generation channel and how to maximize each channel. Lessons cover all existing online channels in the Philippines, including the Lamudi platform.
The Power of Lamudi
This course will help brokers understand the Lamudi online property portal. Lessons include guidelines in posting property listings and available Lamudi tools that will help convert leads into sales.
Converting Online Leads into sales
This is an advanced course that will teach brokers steps in increasing the chances of lead conversion. Using CRM (customer relations management) tools, brokers will learn how to be efficient in managing their leads and stay on top of mind while waiting for the buyer to make a decision. This course requires attendance to basic level courses.
Improving Online Marketing Strategy
This is another advanced level course that aims to help brokers improve their content and communication approaches by identifying common errors and exploring different techniques to determine best practices. This course also requires attendance to basic level courses.
Digital Trends 2018
This is an expert level course that gives comprehensive and updated information about the status of internet usage in the Philippines. Brokers will benefit greatly from knowing how the real estate industry looks from a buyer’s perspective. This course requires attendance to both basic and advanced level courses.
Understanding the Market
This is another expert level course that gives insider information on the most in-demand property locations. This course will help brokers understand the demographics of the market and be updated of the hottest and latest developments in the real estate industry. This course also requires attendance to both basic and advanced level courses.
Lamudi Academy’s basic courses are offered for free, while other course fees range from Php 1,000–1,200. At the end of each session, brokers will have an in-depth understanding of how online marketing works and the different real estate platforms available to them.
Training courses are conducted weekly every Wednesday and Thursday.
Lamudi’s commitment to the industry
As part of Lamudi’s continued commitment to support the real estate industry, Lamudi Academy aims to broaden the reach of their courses to a wider clientele of real estate professionals.
“We hope to make our courses more available and accessible to property brokers and will continue to develop training modules that will give brokers current and relevant information,” Pacis said.For more information on course schedules and how to avail these courses, visit the Lamudi Academy website. Stay up-to-date and get the latest real estate tips, news, and trends by liking and following Lamudi Academy’s Facebook page.