Social media users in SEA seek ‘one-sided’ relationships to escape lockdown reality, Kaspersky research finds

People worldwide are turning to virtual, ‘parasocial’ relationships with influencers to cope with the effects of the pandemic One-sided relationships, also known as “parasocial relationships”, are blossoming worldwide and in Southeast Asia (SEA) amid social distancing and continuing national Covid-19 lockdowns. A global study of more than 15,000 people in...