Driving business results with a variety of marketing methods is a multi-million industry. There are many ways in which advertising happens, and the methods keep advancing at staggering rates. Arguably the most direct way to engage with people is through e-mail. People check their inboxes daily, and great messages can instantly establish a digital rapport.… Continue reading B2B Business, You Need to Craft Email Campaigns That Drive Results
Tag: B2B business
Why Audience Research is Critical to B2B Business
Business-to-business (B2B) marketing may be very similar to business-to-consumer (B2C) marketing in terms of goal, and that is to sell a product or service to the intended audience. However, they greatly differ when it comes to criteria, techniques, and execution involved in the selling process. For instance, consumer marketing tends to rely on an emotional… Continue reading Why Audience Research is Critical to B2B Business