How Small Businesses Are Closing the Gap Between Browsing and Buying
It's never been easier for customers to browse products online, but getting them to click “buy” is a different story. Small businesses are learning fast that a smooth and simple path from browsing to purchase can make a huge difference. When shoppers find it easy to move from interest to action, it helps sales grow without needing to change the product or service.By understanding what slows customers down and removing those barriers, small businesses are turning curious visitors into regular buyers. That shift isn’t just good for the bottom line–it also builds stronger relationships with customers who appreciate an easy and reliable experience.Source: Unsplash (CC0)Streamlining checkout for better resultsOne of the biggest reasons people abandon their carts is a frustrating...