How to monetize a mobile app, i.e. the business model of Easy Taxi

One of the key questions that each mobile app founder would ask himself is “How do I monetize my app?”. This question is actually composed of two threads; first one being “Can I monetize it?” while the second – “Which business model should I choose?”. During the 7th SemCon 2013 Conference in Manila I tried… Continue reading How to monetize a mobile app, i.e. the business model of Easy Taxi

Easy Taxi to Promote Safety Among Female Commuters

Easy Taxi, the world’s biggest taxi application is offering a PROMO for SOLO FEMALE RIDERS. The company will waive the booking fee (70php) for every SOLO female passenger taking a taxi in metro Manila from Feb. 14th to March 14th 2014. “The solo female promo aims at rebuilding the image that taxi drivers have especially… Continue reading Easy Taxi to Promote Safety Among Female Commuters

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