How Should CROs Train their Sales Team on Using Intent Data
Intent data has become a key asset in the hands of B2B organizations looking to increase their sales and revenue success. Providing insights about a target audience’s purchase intent, it is a proven tool which can be used by sales teams to surface new and qualified leads. As per statistics, it can deliver up to 4X pipeline expansion.If you’re a chief revenue officer (CRO) finding ways to improve revenue, you should make it a priority to train your sales experts on using intent data to its full potential. Intent data has the ability to set your sales team up to win more deals efficiently.To explain it in brief, intent data is a wide collection of datasets that reveal which companies and people are in an active buying cycle or “in-market” for your solution. Given that 81% of consumer...
