Why should businesses still value print advertising?
“Print is dying," "print is old," we have heard these too often in the recent times. What is the reality of print? Has digitally finally captured the market and ousted print altogether? With millions using smartphones to order pizzas and book vacations, the idea does not seem too far off. There was a time when print used to be everything. Right now, it is difficult to miss a digital campaign thanks to our Android phones and iPhones. Is our preference for the digital on its way to make print irrelevant?As we move further into a realm of voice assistants and Virtual Reality, we realize that print is actually irreplaceable in our lives. That is because of five strong reasons –Credibility – for decades, people have trusted prints in newspapers and magazines. It has become a symbol of...
