The sports business is a massive industry that touches on fitness, health, pure entertainment, and the cutting edge of technology in all its manifestations. Its audience is enormous and quite diverse in terms of age, region, and society. Additionally, it is a very dynamic industry that is constantly changing. All of this can only be… Continue reading Six new trends that are sharpening the sports marketing industry
Tag: SPORTS
VIDEO: Ralph Lauren Unveils Smart Polo Shirt
Ball boys at the U.S. Open will have their heart rates and stress levels tracked via a new smart polo shirt made by Ralph Lauren. David Lauren, executive vice president at Ralph Lauren, joins the News Hub with Sara Murray.