What comes to mind when you hear the term “branding”? Many people link a company’s brand identity to important visual elements like its logo or preferred font. That is undoubtedly a component, but branding extends beyond aesthetics, and a visual identity encompasses more than just a brand’s aesthetic. Your brand identity is incomplete if you… Continue reading How Visual Identity Differs from Brand Identity and How the Two Interact
Tag: Visual Identity
How To Have A Memorable Visual Identity Of Your Company: Designer Tips
When they say that the first impression lasts, you need to believe it. This is even more applicable in the world of entrepreneurship. If your business is able to leave a good memorable visual impression on the audience in one glance, you already have a good starting point for future customers and engagement. A memorable… Continue reading How To Have A Memorable Visual Identity Of Your Company: Designer Tips