4 Tips for Building a Successful Blog
SourceIf you don’t already have a blog associated with your site, there is no better time than now to get one up and going. We have seen hundreds of companies who have not yet delved into the benefits that blogs bring, and this is the first thing that is recommended when companies embark on their digital marketing strategy. A blog is useful for two reasons. First, it helps heighten the SEO on your site. When you start writing about elements around your products and services and including associated keywords, Google will pick up on that. Remember, Google regularly scrapes your site to see where to place you and how high. So, the more relevant keywords, the better. Secondly, it establishes you as an authority in your industry. The more knowledge you share, the more people will l...
