Three Tips for Your Business Localisation Strategy
In an increasingly global business environment, getting your message across in different markets is crucial. Too often, language problems or cultural issues can stop a business from operating successfully in various markets.To make your mark in other places, you need a localisation strategy that lets you connect with locals in a way that seems right to them and doesn’t confuse your message. Bear the following points in mind to create a plan for as many different markets as you need to enter.Source: PxfuelGet the Language RightThe most obvious change that is probably needed on your website and other types of communication is in the language. Writing in the language that your potential customers use is the first step towards making them feel comfortable interacting with ...
