How Visual Identity Differs from Brand Identity and How the Two Interact
What comes to mind when you hear the term "branding"? Many people link a company's brand identity to important visual elements like its logo or preferred font. That is undoubtedly a component, but branding extends beyond aesthetics, and a visual identity encompasses more than just a brand's aesthetic.Your brand identity is incomplete if you only consider a set of visual traits to be your brand identity. More crucially, your company's visuals need to accomplish more than just build brand recognition and reputation, which are branding's primary objectives. Visuals are effective communication that may be used to grab attention, persuade an audience, and build loyalty. Creating a brand identity is going beyond the visual identity of the company. Let's examine the distinctions betw...