Over the years, the growth of e-commerce is widely evident. By the year 2030, this industry will reach $17.70 trillion. Businesses with an aim to scale have insatiably curated their strong presence by opting for a platform that meets their needs. Now, you might be wondering which platform is suitable for your growing brand.
The question is right to consider due to the presence of various ecommerce development platforms. Apart from various available options, one option is worth considering, which is WooCommerce. Being a prominent eCommerce CMS, this WordPress-powered plugin is known for its flexibility, scalability, and end-to-end customizability.
For a growing brand, this e-commerce development platform brings all the required features and functionalities helpful in making a distinctive web presence. However, the subtle nuance lies in the expertise. For this, working with one of the skilled WooCommerce development companies becomes quintessential. Hire the one who can build eCommerce growth strategies that precisely meet your needs.
This blog highlights why WooCommerce is a capable ecommerce development platform for a growing business/brand like yours.
Why WooCommerce Development is Preferred?
Being launched in 2011, this WordPress-powered plugin is widely recognized due to its simplicity and flexibility. This e-commerce development platform offers features that make it quite distinct from other platforms. According to BuiltWith, WooCommerce has been actively used by over 5.2 million users due to the functionalities it offers. Let’s understand the “Why” behind the usage of this e-commerce platform is beneficial for growing brands:
1. Extensive Customization
Like WordPress, WooCommerce also enables end-to-end customization ability to its users. This way, you can tailor your brand presence the way you want it to be. It aids you in creating an e-commerce web presence distinct from others, which further adds to building a competitive presence. Users can easily evaluate that “a” brand belongs to you because of your brand’s unique appeal.
2. SEO Benefits
When building an online presence in the form of an e-commerce website, the subtle nuance lies in the visibility of a business under the cobweb of the Internet. Some ecommerce development platforms are not inherent with built-in SEO features, making it difficult for a growing business to maintain search engine visibility. However, WooCommerce here delivers an edge among others because it’s built on WordPress. Also, this e-commerce development platform aids with numerous SEO plugins that aid in improving the search visibility of your brand’s online store.
3. Wide Range of Payment and Shipping Options
Users building WooCommerce stores are not worried about the payment and shipping options. Why? The subtle reason behind this is that this WordPress-powered platform provides easy accessibility to various payment options that a business can integrate into its online store. From Stripe, PayPal, Amazon Pay, and more, it provides an influx of payment options. Not only that, it provides flexible shipping rules that cater to different needs and regions.
4. Better Scalability
Your WooCommerce website can scale efficiently with the growth of your business. You can add products or features as your store grows. Plus, you can further tweak the scalability of your e-commerce site built on this platform with the help of custom development. Moreover, scaling an online store might require premium hosting or optimization. Hence, this WP-powered plugin is capable of handling traffic without disrupting the performance.
5. Mobile Optimization
The larger share of online purchases is coming from mobile devices. Not meeting this requirement results in losing potential customers. This is where WooCommerce emerges as a solution that aids you in optimizing your site the best for mobile devices. Pre-built themes are mostly responsive, and this platform easily integrates with mobile payment systems, allowing your store to be accessible for customers using mobile devices.
6. Robust Security Features
Building a secure presence becomes essential for a business (especially in eCommerce) to maintain credibility in the market. WooCommerce incorporates several security-related plugins that a business can utilize and improve its security. Furthermore, it supports SSL certificates, two-factor authentication, and other security-related measures to keep the data secure.
Conclusion
WooCommerce is one of the most effective e-commerce website development platforms powered by WordPress. Being just a plugin of WP, this platform offers some of the best features and functionalities that leading platforms do not. From better customizability to mobile-optimized website development, building an e-commerce website on this platform helps grow brands like yours. You can curate a WooCommerce-based store as it powers the features and functionalities that you, as a growing brand, would require.
However, you must consider one thing that building an ecommerce site over this platform requires expertise (in order to perform tweaking or aligning it with your business needs). Hence, opting for ecommerce development services becomes crucial for a business to maintain a distinctive edge in the market. You must invest your time, effort, and money wisely by conducting an in-depth research on the service provider. The right team will aid you in leveraging the complete potential of WooCommerce.
Author Bio:
Emily White is a proficient WooCommerce developer with years of experience in the industry. She is not just a developer, she is a reader and a writer. She shares her extensive knowledge about WooCommerce, helping users make the right decision.
