An Overview of Conversational Commerce Technology in 2021

Conversational commerce technologies including Voice Search, Live Chat, and Chatbots have evolved ecommerce to be much more user focused. As consumers are now able to order, find, and be informed on products faster than ever before through talking, online businesses should be aware and optimize where they can.

Voice Assistants such as Amazon’s Alexa, Apple’s Siri, and Google Home have paved the way for voice search and purchasing, with an estimated 27% of the global population now using one frequently. It’s estimated that by 2024, there’ll be more than 8.4 billion devices in use, meaning they’ll be used well into the future of online shopping.

Live Chat and Chatbots are the new forms of customer service, and have become a common feature on ecommerce websites. It’s not surprising given that consumers are much happier when their questions are answered right away. So much so, that they’re more than 50% more likely to make a purchase after one message response.

For more information and advice on Conversational Commerce technology and using it within an online business, Website Builder Expert have created a new infographic guide on it. See it below:

conversational commerce

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