Search Engine Optimization (SEO) is no longer a new term in the digital marketing realm. No matter what industry you’re in, having your site rank on the first page search results of major search engines is the best for your business.
Since people search for loads of things every single day, the traffic can be extremely powerful for a business not only because of the numbers but also because there is a lot of specific and high intent traffic.
However, digital marketing is such a fast-paced world as proven in 2013, when Google updated its ranking algorithm with the Hummingbird Algorithm. Suddenly, SEO is no longer a straightforward process where you can follow a clear-cut formula and check all the boxes. Instead of targeting a specific phrase and keywords, it takes into factor broader topics related to what users search.
Semantic search changed the SEO process for marketers. If you want to be considered relevant to users in this continually evolving field, your skills and ability need to adapt as innovations emerge every day.
In order to help you find a better strategy to appeal to search engines and improve your search visibility with this guide by Digital Marketing Philippines, which explains everything you need to know about semantic SEO.