SEO is all about directing traffic to your website. Increased organic traffic to your website can attract more prospective clients, allowing you to generate leads and increase sales. In order to boost web visibility and your search engine rankings, optimize your website for SEO.

So, can SEO services help you in ways other than increasing web traffic? 

Technically, yes! By integrating SEO strategies into your marketing campaign, SEO aims to increase website traffic. In the long run, this will help you achieve more leads.

If you are running a business and looking to improve your online visibility and attract more potential customers, then you must be curious to know about the correlation between SEO and lead generation. 

Let’s jump in and take a look at the relationship between SEO and lead generation and why you should combine them if you want to succeed with your marketing campaigns. 

To know these two concepts better, let’s first go through their basics.

Understanding the fundamentals of Lead Generation and SEO

Understanding the basics of SEO and lead generation is important to know how these two concepts are interrelated and how to use SEO to generate leads for your business. 

So, let’s have a look at their basic meaning!

What is Lead Generation?

Lead generation is the process of attracting prospects to your company and capturing their interest through nurturing, with the ultimate goal of converting them into customers. Job applications, blog posts, coupons, live events, and online content are all ways to generate leads.

It is a critical process for both business-to-business (B2B) and business-to-consumer (B2C) firms. The reasons are:

• attracts qualified leads
• offers a transition from consumer to customer
• supports healthy business growth

What is SEO?

SEO stands for Search Engine Optimization, which is the process of optimizing your website and its content to rank higher in search engine results page (SERPs) for relevant keywords. This ultimately assists you in reaching a larger audience and attracting more organic traffic to your website. 

To cut it short, the goal of SEO is to 

• increase organic search engine traffic
• improve visibility and ranking
• makes your product or service

How does SEO help with lead generation?

Do you know the fact that a more visible brand lands more potential leads on your website? Google doesn’t just reward you for being online. You have to create engaging, recurring content that answers the questions of the users, provides value to them and eventually serves a purpose to more than just your company. One of the most common mistakes businesses make online is designing purely for themselves without giving much attention on the users’ part. Their entire website is one giant commercial that fails to provide any genuine value to users. There are many reasons to leave a website. With focused content and efficient web design, SEO may prevent this from happening.

So what does actually do for generating leads?

• It helps in ranking the business-related keywords that you are targeting. 
• The potential customer base will be able to find your content through organic search results.
• If your content fulfills the needs of your target audience, you will be able to convert a random visitor into a lead and ultimately make a sale.

SEO is going to serve as a funnel that draws leads into your website. In addition, it will make your website one of the most effective lead generation tools. 

In earlier times, most of the companies used an outbound marketing technique known as cold calling. But as soon as digital marketing services came into existence, cold calling has become quite ineffective. 

In contrast, SEO (inbound marketing tactic) helps leads in finding your website. The SEO leads who approach you will be more receptive to what you have to offer than people you approach randomly.

What does Statistics speak for SEO?

As evidence to the above explanation, there are a few interesting statistics about SEO lead generation that you must know. 

• SEO leads have a 14.6% close rate.
• 57% of BC2 marketers say that SEO generates more leads than any of their other marketing initiatives.
• If done in an appropriate manner, SEO can drive a 14.6% conversion rate. 
• SEO generates over 1,000% more traffic than organic social media.
• Organic search accounts for 53.3% of total website traffic.
• 90.63% of pages receive no organic search traffic from Google. 

Overall, if you’re looking for some effective lead generation strategies, SEO lead generation is one you shouldn’t overlook.

SEO for Lead Generation

1. Identify the Optimal Lead

Before launching any lead generation campaign, whether through Google Ads or cold calls, you must first define your target customer. Creating a customer persona allows you to better understand your audience’s issues, queries, desires, frustrations, motivations, and even preferences such as their favorite food.

Knowing your ideal lead allows you to customize your content to meet their specific needs and interests. This ensures that your company appears in front of your target audience with the right content at the right time. 

2. Conduct Keyword Research

We are sure that you are aware of the importance of content in attracting a larger potential audience. For conducting keyword research, examine:

• your company’s value proposition and buyer’s persona,
• consider what describes your services and offerings,
• key terms for which you want to appear in SERPs, 
• terms your audience searches for when looking for a solution to a problem.

Based on your research, you can make changes to the content. Other than that, you can use tools like Google’s Keyword Planner and Google Search Console to refine your keyword research and improve your content. 

3. Create Content Clusters

In contrast to copywriting, content marketing focuses on providing customers with useful information rather than promoting your company. The same is true for SEO. To gain your clients’ trust, you must first build your reputation by creating high-quality content. Understand your audience’s desires and intentions. Topic clusters can be a useful SEO strategy for effectively planning your content. For better results, search engines have now become smarter, taking context and user intent into account.

4. Restrategize and update old content

If you already have a lot of content on your website, we recommend that you focus more on it. Instead of neglecting your existing content, you can update and refresh it.

Search engines always welcome new content. So, go over your old content and see how you can improve it by adding new information, facts, or statistics. If you face any issues while trying to update the content, it’s better to consult with a Best SEO Company.

5. Optimize On-page elements

On-page optimization is important since it allows search engines to better understand your content and determine whether it is relevant to a searcher’s query. 

Search engines are becoming more complex, while prioritizing relevance and semantics in SERPs. Tweaking what users see on your webpages (images, audio or video) and elements that search engines can see (heading tags, structured data) gives you more control than off-page optimization, which primarily focuses on backlinks. 

6. Build Relevant Backlinks

Link building is an important aspect of SEO marketing. It is important for the growth and success of your website. They aid in improving your website’s ranking, driving traffic, and increasing brand exposure.

When building links, you must keep a few things in mind. Not all kinks are the same. A link from Forbes, for example, will have a much greater impact on your ranking than a link from a newly built website. It’s quite obvious that obtaining links from websites such as Forbes is a difficult task. As a general rule of thumb, try to obtain links from websites with a higher domain authority than yours. 

7. Enhance Mobile-Friendly Experience 

According to CIODive, mobile devices account for up to 70% of all web traffic. As mobile usage grows, you must ensure that your website is mobile-friendly because it is the key to remaining competitive and relevant. We are sure that you don’t like reading a mobile version of a desktop webpage.

Make your website responsive to address this issue. If it is beyond repair, we recommend that you redesign your entire website. This will make sure that the users can easily navigate your website and will improve your website’s usability score.

8. Competitor analysis

What’s the need of starting from zero when you directly learn from your competitors? SEO competitor analysis tools can provide useful information. Similar Web is one such tool that is used by well-known brands.

It allows you to compare traffic statistics, view traffic sources, and identify top-ranking pages. Take note of where their traffic is coming from; if it’s from social media, this is an opportunity to improve your SEO efforts.

Final Words

So, the relationship between SEO services and lead generation is now clear: one is incomplete without the other. 

Using SEO for lead generation can have a significant impact on your company’s growth. 

You can attract organic traffic and convert them into valuable leads by understanding the components of SEO, optimizing on-page and off-page elements, conducting thorough keyword research, and continuously monitoring and analyzing your efforts. 

To create a stable flow of leads and support the growth of your company, put the strategies described above into practice, customize them to meet the needs of your particular industry, and consistently improve your strategy.

Consider hiring a Search Engine Marketing Agency to help you get ahead of the competition quickly.