When you’re involved in digital marketing, SEO is mandatory. Millions of people use search engines to shop every day, and if you don’t show up in their rankings, you can’t sell to these potential customers.
But the rules of SEO change all the time, so how do you optimize your chances of success as a digital marketer?
In an ideal situation, you’ll find an expert near you who knows what they’re doing and work with them. Search for an affordable digital marketing agency in Utah or wherever your location is, and use their knowledge to grow your skills.
In the meantime, there are some rules that are simply common sense, although not everyone knows them. Here are 7 SEO basics that every digital marketer should follow.
1. Focus on Keywords
Although you don’t want to keyword stuff or overstuff these important terms, it’s vital to include words that show the search engine algorithm that you know what you’re doing. In the past, digital marketers would flood their pages with a certain keyword to make it stand out in the algorithm, but developers got wise to that and changed the formula. Now, you must use your keywords organically in ways that prove you’re an expert on the subject.
2. Go For “Low Hanging Fruit”
Within your niche, there are certain terms that are easy to include throughout your site. For instance, if you sell printable items like stickers, “stickers” and “vinyl” are oversaturated terms that you can try to intersperse in your text. But you’re competing with hundreds of thousands of other businesses that are using that term, too. What can you use that brings traffic to your site past these easy words? Focus on attracting users with those low-hanging fruit keywords.
3. Be Careful Who You Connect With
Much of SEO today is about backlinking to other experts. However, be cautious about connecting with other digital marketers to share links if they’re still building, too. You want to ensure your business is connected to legitimate sources.
4. Tell a Story With Your Content
Yes, your content should relate to your product. But it also needs to be interesting, well-written, and informative. Tell a story that keeps the reader’s attention using a voice that matches your brand.
5. Keep Your Content Updated
Once you have a system in place for adding content, be sure to update it regularly. Things change in every industry quickly. Keywords, topics, knowledge, and other information should always be relevant and timely.
6. Don’t Overload Your Site
Images and videos are the way to grab attention today. But these can also slow down the load time on your site. Pay attention to your site’s speed and reduce the images where you can do so without sacrificing quality.
7. Optimize Your Site
Watch the updated best practices as they hit the scene so you can ensure your site follows the changes. The previous tips are going to help you stay competitive, but when you can tweak what you’re doing based on the newest optimizations Google releases, it will propel you forward in the search engine rankings.
These SEO basics will get you started on your road to a successful website. When you’re ready for a long-term strategy, connect with the experts who know how to take you to the next level.
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