In recent years, Google has become increasingly focused on providing high-quality search results to its users. One way the search giant achieves this goal is through using E-E-A-T, an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T is a concept that web admins and online marketers should be familiar with to improve their website’s search engine rankings.
What is E-E-A-T?
This is a set of guidelines that Google uses to evaluate the quality of a website’s content. These guidelines are based on the concept that high-quality content is created by experts who have a high level of expertise, are authoritative in their field, and are trustworthy sources of information.
Experience
Google made significant changes in Quality Rater Guidelines, in which they added the Experience in Google’s E-A-T guideline.
This refers to a website having experience in the digital field. This means a site should contain expertly written content, cited by authoritative sources, and be trustworthy. When all these are present, they are likely to rank higher in search ranks.
Expertise
Expertise implies the level of knowledge and skill that a website’s content creators possess. This can include formal education, work experience, or other forms of training that demonstrate a high level of expertise in a particular field.
Authoritativeness
Authoritativeness refers to a website’s reputation within its industry. This can include factors such as the number of quality links pointing to a website, the number of followers and subscribers it has on social media, and its overall online reputation.
Trustworthiness
Trustworthiness refers to the level of trust that users have in a website’s content. This can include factors such as the accuracy and reliability of the information presented on the website, the transparency of the website’s content creators, and the overall user experience of the website.
Why is E-E-A-T Important?
E-E-A-T is vital because it helps Google provide its users the best possible search results. By evaluating a website’s content based on these criteria, Google can better determine which websites provide high-quality content that is relevant and trustworthy.
How to Improve Your Website’s E-E-A-T
If you want to improve your website’s E-E-A-T, there are several steps you can take. First, make sure that you outsource SEO. This means regularly updating your website with fresh content that is relevant to your industry.
Outsource SEO projects include a strategy tailored to your business needs that you can utilize anytime.
To know more about such matters, you can see this infographic content from Digital Marketing Philippines.
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