A successful backlink campaign can make or break your website’s success. Although the strategies can vary depending on the source, the following 10 tips are proven to be effective.
1. Search Up Relevant Keywords
Think of the main purpose of your website and type the first thing that comes to your mind. Google will return the most relevant results, and the top-ranking ones will be your main competitors. Analyze their approach to see how they manage to attract visitors. You’ll want to implement a mix of the various strategies in order to maximize your own website’s efficiency.
2. Use Backlink Analyzers
Ahrefs, Monitor Backlinks, and SurferSeo are some of the tools that can display all the websites featuring links leading to your competitors. They’ll be your main source of traffic once you start building backlinks. Check their policies regarding this aspect – you might have to write a guest post to get featured or something similar. Use all the features on the tools to gain a better insight into who you’ll have to compete against.
3. Find Your Competitors’ Social Media
Taking inspiration from your competition is nothing to be ashamed of. Finding their private pages, however, can be a massive problem. Spokeo can simplify this process into just a few easy steps.
First off, you need their phone number or an email address. Spokeo works on the principle of a reverse phone lookup process – it takes your input and compares it against thousands of different entries in an attempt to find a match. If it’s successful, the user receives a report that contains some personal info as well as the social media pages. If you’re not satisfied with the results, try using a different parameter.
4. Use Broken-Link Method
This method can be used on any hyperlink that leads you to a ‘404 not found’ page. You’d contact the website’s admin, tell them about the issue you found, and politely offer the link to your own page as a replacement. Of course, it has to be relevant to what you’re writing about, so you should try finding these broken links by using the first method on this list.
5. Write Guest Posts
This approach is the most time consuming, but also potentially the most rewarding one. A guest post is an article written by you, posted on someone else’s website. However, in return, you receive publicity. Not only is your name there as the post’s author, but you also get to add backlinks throughout the article. If the website is a lot bigger than yours, your popularity could skyrocket.
6. Implement Crowd Marketing
Crowd marketing is a relevant strategy when you are selling certain products or services. It involves a business (you) connecting to an influencer who then advertises the product to their relevant audience. You have to make sure that you’re connecting to a reputable influencer so that your own reputation increases. If anything seems suspicious, you’re better off finding another one.
7. Take Advantage of Social Media Marketing
Gaining publicity is extremely difficult if you have no social media presence. With almost 4 billion users using these platforms, you have to make an effort to advertise your content. Show them in the post why they should visit your website – what new information could they learn from there? What is unique about your approach? Be honest and remain consistent.
8. Reach Out To Influencers
When starting out with social media marketing, influencers are invaluable if you want to get a headstart. For certain compensation, they will make a post advertising your website with a hyperlink inside of it. To maximize the efficiency of this method, it’s ideal to focus on the influencers who are connected to the audience that will most likely be interested in what you’re offering.
9. Proper Targeting
No matter how much time and effort you invest, if your content is not focused on the right crowd, you won’t reach any noticeable results. Before doing anything, you need to have a crystal clear picture of who you want to attract. Try to put yourself into their shoes to see what would be interesting. Only after that’s done should you proceed with any concrete backlink strategies.
10. Use Link-Insertion Method
Finding the right word to insert a link into is not easy. It takes a lot of practice to master this, which is why it’s important not to overdo it in the beginning. Try to notice relevant parts of the text where your link would fit in the most. Experiment, monitor the results and modify accordingly.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.