Wednesday, May 28

Tag: Marketing

Online Marketing vs. Traditional Marketing
24Jan By PBNo Comments
Grow Your Business

Online Marketing vs. Traditional Marketing

If you are planning on setting up a Brisbane business, then the one thing that you are going to have to learn is the process of marketing. It is very important that you understand the differences between online marketing and traditional marketing, and how you can benefit from both. Here are the benefits of each marketing type.Online marketing1.       With online marketing, you are able to ensure that you always reach your desired target audience. This is made possible with social networking and internet forums. Reaching your target audience with traditional marketing is a little more difficult.2.       If you are trying to reach out to a global audience via traditional marketing, then you will soon see how expensive this can be. It is far more cos...
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3 Steps to Plan Money Making Small Business Strategies
16Jan By PB1 Comment
Starting a Business

3 Steps to Plan Money Making Small Business Strategies

If you are planning the marketing strategies for your business, it's a good time to understand the failures and mistakes you have faced and then go for a strategy which leaves no margins for error. To establish your business gaining market recognition, understanding, planning and application of unique yet practical marketing strategies are necessary to recover opportunities leading to success.Why should I plan strategies for my business?Blueprinting business strategies need superb concentration, understanding with the initial business situation, evaluation of market competition, stability of mind (to think future profits), and most importantly about the unique benefits of your services to advertise. To begin, such strategies can easily recuperate limited resources to profitable opp...
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How To Find Your Perfect Customer
11Jan By PB3 Comments
Grow Your Business

How To Find Your Perfect Customer

Understanding Your Target AudienceWhen marketing your business, knowing your audience is the foundation of success. Identifying the right customers allows you to create focused marketing strategies that save time, money, and effort.Too many businesses make the mistake of believing that "if they build it, people will come." They pour resources into creating products without researching whether there is a demand. Then, they launch broad, unfocused marketing campaigns that fail to connect with potential buyers.The Cost of Poor TargetingBusinesses that neglect customer research risk wasting thousands of dollars on ineffective marketing campaigns. They fail to:Identify the need for their product or service.Determine the best way to reach their ideal customers.As a ...
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How to Get a Marketing Job in the Print Industry, Without Any Print Knowledge
19Oct By PBNo Comments
Career

How to Get a Marketing Job in the Print Industry, Without Any Print Knowledge

Getting a job in marketing is challenging—roles are incredibly competitive. As a result, candidates must differentiate themselves from others applying for marketing roles. If you’re planning to apply for a print marketing role, you need to be able to show your interviewer that you know the basics of print, including paper types, covers, lamination, binding, print file setup and more. Most importantly, it would help if you understood the basics of custom booklet printing, as it is one of the most popular printing services.Paper TypesThe best place to start is with paper types. There are many different paper types, but the four most commonly used types are silk, gloss, uncoated and recycled paper. Silk: Silk paper is a middle ground between uncoated and gloss paper. This typ...
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Marketing in the Age of Pandemic
5Jan By PBNo Comments
Infographic

Marketing in the Age of Pandemic

2020 is undoubtedly one of the most challenging years for the marketing landscape of businesses. The effects of the COVID-19 pandemic started with lockdowns and strict safety protocols until it resulted in a downturn in the economy. Months after the pandemic's initial onset, the economy's recession became so widespread and disruptive that the world has become aware of drastically changing marketing.One notable change in the marketing landscape is consumer habits. Due to lockdowns and quarantine, consumer behavior has also shifted as various physical stores halted their operations while other businesses operated under stringent restrictions.As a result, consumers have become dependent on the internet for their needs. Hence, increasing media consumption. While many might think that t...
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How to Use Marketing to Elevate Your Business
11Nov By PB1 Comment
Grow Your Business

How to Use Marketing to Elevate Your Business

Running a business is an incredibly complicated and nerve-wracking thing to do, which is why it is so common that issues take place on the stage of events such as these. However, so long as everyone keeps their cool and communicates well, there is no need for any issues to take place this year.The Effects of Marketing on Your BusinessMarketing is by far one of the most important things you can possibly do to help your business to grow and reach more than just its existing customers and employees with the message being promoted.Attracting New Customers. When successful, marketing will help to attract the interest of new customers who haven’t experienced your product before, as well as older customers who may have forgotten about your product as time has gone on. These additional...
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How Different Industries Market And Sell Their Products
24Sep By PBNo Comments
Grow Your Business

How Different Industries Market And Sell Their Products

Marketing has been growing more and more essential over time. The business sector has had a rapid influx of small and large businesses. Industries such as the film and video game industry have declined due to Covid. Yet, these industries are making a comeback to get back on track. To do this, these and many other industries are innovating their marketing strategies. Marketing generates awareness for their products. Good marketing develops a need that consumers didn’t know they had. The only thing needed after marketing a product is an effective way to sell the product. Source: Pinterest A storefront can take many forms. Some businesses prefer having a completely digital setup. These businesses can operate out of websites or even social media. Traditional storefronts inc...
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How marketing is changing in the education sector – and ideas to tap into Generation Y
2Apr By PBNo Comments
Grow Your Business

How marketing is changing in the education sector – and ideas to tap into Generation Y

It doesn’t take a genius to realize computers and technology are having a transformative effect on almost all areas of modern life – and the education sector is no different.The current generation (often referred to as Generation Y), has become so reliant on new technology that it would be a mistake not to consider changing the way you reach out to prospective students. This new generation is the most tech-savvy in history so, if you’re to attract new scholars, you’ll need to embrace new technology and start speaking their language.The changing face of marketing in educationNot so very long ago, it was enough to just attend careers fairs or wait for learners to approach you, but these days establishments are actively vying against one another to attract students. Traditional ma...
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How the Technology Can Help You Grow Your Business
17Feb By PBNo Comments
Grow Your Business

How the Technology Can Help You Grow Your Business

The dream of any business owner who has their own startup or establishment is to grow that business and ensure it reaches its full potential. Nowadays, with the constant development of technology, such dreams can easily become a reality. Today,  technology is used in pretty much all aspects of life, making day-to-day tasks easier and increasing the efficiency and productivity of those doing these tasks. Businesses can benefit from technology just as much as individuals as various technological solutions have been developed to help establishments become more successful. Here is how technology can greatly help you grow your business. Storing Data SafelyAll businesses have data that contains vital information about customers and about the company itself. When a business ...
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4 Essential Things You Need To Know When Starting Your Business Online
12Feb By PBNo Comments
Online Business

4 Essential Things You Need To Know When Starting Your Business Online

So you have decided to go about creating an online business. The potential for profits and success with an online business are endless, especially with the wide reach of the internet. That being said, there are a few things that you have to know. Failure to run your business properly, or making a few key critical mistakes can spell doom for you and your dreams. Therefore, you have to be calculated with your risks and understand the gravity of each decision. Here are several essential things you need to know when starting your business online.Abide By Laws and PermitsThe internet is not a lawless place, it is governed by a set of rules and regulations that can change depending on where you are. One of the benefits of owning an online business is that you can choose what country ...
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