SMS Surveys Working Down Under
According to a report released by Frost and Sullivan, an estimated 73 percent of Australians aged 15 to 65 owned a smartphone in 2013, and the figure is expected to rise to 93 percent by 2018.As a business owner, you need to step up your mobile game if you want to stay abreast of your competitors. Mobile is not only an excellent medium for promoting your brand, building customer relationships and providing customer service; it can also be used to gain a better understanding of consumer preferences and habits.There are many ways that you can leverage mobile to obtain information about your target consumers, and one of them is conducting SMS surveys.Here is a look at why you should incorporate SMS surveys into your business strategy…. Benefits of SMS SurveysHigh Ope...