Ecommerce Website Optimization for Google’s Core Web Vitals

From June 2021, Google finished rolling out their new update known as Core Web Vitals finishing in August. The aim is to include website functionality as part of their ranking criteria – meaning elements such as page load speed, and page usability and interactivity time have become more important to rank well.

Here’s what the three Core Web Vitals are and what good results for them are:

  • Largest Contentful Paint (LCP) looks at how long it takes for a page’s main content to load. An ideal load time is 2.5 seconds or less.
  • First Input Delay (FID) measures how long it takes for your page to become interactive. It should take less than 100 milliseconds.
  • Cumulative Layout Shift (CLS) focuses on any unexpected movement in page content. You should aim for a score of less than 0.1.

Optimizing for this new criteria should be a priority for ecommerce businesses, as they cover common onsite issues that often make users click off and search elsewhere. According to new research from Website Builder Expert, many of the popular ecommerce website platforms were impacted by Core Web Vitals and highlighted the need for users to test and optimize properly.

For more information on testing and optimizing a website for Core Web Vitals, Website Builder Expert have put together a new infographic to explain:

Ecommerce Website Optimization

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