In the market, various customers aspire to get enrich fitness experience and convenience, but this has never been proved to be strong and will continue to grow among the masses. Therefore, many club managers find it really difficult to analyze consumer trends along with their regular business operations.
In order to get a proper solution for this, various fitness club managers need to concentrate on diminishing their roles and responsibilities, and also require streamlining various inefficient processes within their clubs. A Highly competitive environment is there in the market these days and to be a survival in it, hyper-connectivity is required to deliver streamlined club operations.
By utilizing innovative technology and digital computing techniques, various fitness centers can now make an investment in the modern club management systems which provides a platform where managers can authorize their tasks and automates other processes like labour and facility management.
Therefore, with minimum operational responsibilities, fitness centers managers will surely have ample of time to design their working strategies related to successful business operations and effective growth of the fitness center. Moreover, for acquiring this reality, advanced digital tools are an essential element.
The correct management software can help in expanding income and retaining the members, making a focal center point for all the members, proper lead management and designing growth strategies for the fitness business. In this blog, you will get a clear understanding of gym management software and all the features that one should consider while selecting a management system.
Gym Management Software: Introduction
It is software by using which, you can perform the following tasks:
● Easy set-up of payments and its tracking can be done.
● New leads and current memberships can be well managed.
● Schedule new sessions and manage personal trainer bookings.
● Data can be fetched easily for generating reports and charts.
Therefore, by using software the fitness club managers can save ample time, enhance member engagement with the club and can improve the overall business performance. If you are a personal trainer, gym owner or run an individual fitness club it can be a powerful tool for running your business venture successfully.
A Software-based Solution:
Fitness centers have recorded tremendous increase worldwide in recent years. The health and fitness industry is estimated at $3.7trillion. IHRSA states that the USA’s health and fitness industry has been continuously growing by at least 3-4% annually. Today 80% of the population who joins a gym quit after a few months. Therefore, due to this reason, it is very crucial for the gym owners to use a management system to retain their members, get more customers, and design strategies for delivering best service.
Talking about growth rate of the healthcare industry in terms of revenue generation, it is 8.7% globally.
The industry till today has approximately 2,10,000 clubs globally with 183 million members.
Therefore, with the above statistics, it is clear that this industry has a wide scope of business and various business owners should consider a software for successful running of business.
Important Features in a Gym Club Management Software:
Before deciding on which gym/fitness club management software you want to get implemented, you need to be sure that it is solving the problem that persists and would help in catapulting the business forward. If you are willing to upgrade the system, you should also identify the loopholes where the current system is lacking.
By considering the following discussed features, you can select the best management software that matches your needs and requirements for your gym/fitness club.
While using management software, the dashboard is first place you will check out to shop for everything you require. It is really important that the dashboard should be user-friendly, up-to-date, and should provide a quick learning platform for all the employees. It is the center for all the operations and management, from here the users can get complete details from members profiles to the payments processing section.
Online Membership Management:
It is the most important feature of the gym club management software. Attracting new customers and retaining the current ones is the prime focus of any gym/fitness center. Therefore, the prime objective of implementing a management software is to provide the best facility to all the members, make sure they frequently keep coming back to the gym/fitness center and get their membership renewed when they are due for renewal. Talking about the members they should be able to get the complete history of their membership, schedule personal training sessions with the trainers and make respective payments all through the gym/fitness center management software. By proper streamlining of all the business processes through member portals, gym employees can now spend less time on a particular task.
Payments processing is an important feature while selecting the management software for gym center. Automatic bills generation and processing of payments are factors to get a well-organized business. With this system, you do not have to chase every member for payments.
The software should be able to handle global payments with utmost ease by utilizing various payment options like debit or credit cards, net banking, UPI transfers, E-wallets. Therefore, by integrating different payment options in the software, members get more flexibility which enhances the overall experience. Push notifications or automated email reminders are used to communicate the upcoming payments.
Advanced Reporting and Analytics:
With the help of real-time reporting and analysis, you can get instant updates regarding the business operations. Reports tend to be the most important tool for making better decisions for the business. By fetching correct reports you can get a clear understanding of members that are completely engaged and members that might quit the membership. Therefore, by critical analysis, you can design the best retention strategies in order to retain your members.
By analyzing the data trends and flow you get a clear picture in front of you, regarding the changes that need to be implemented, specify the key factors responsible for revenue generation and make corrective decisions.
Proper Integration with Social Media Websites:
Today, social media is one of the most engaging platforms where you can easily connect with a large population. It is really crucial that the management software should be well integrated with the social media channels and official website in order to provide uniformity in the functioning and allows multiple platforms where users or members can easily access for scheduling training sessions, make payments and can keep a proper track of their membership.
Tracking Attendance & Gym Check-In:
By tracking attendance you can analyze the busiest time of the day and subsequently, you can plan your staffing. Also, the staff attendance can be tracked for ensuring their presence at the floor when maximum engagement is there.
Automated system for scheduling training sessions:
By proper integration of the software with the website and social media channels, members can easily sign up for scheduling a personal training session with the instructor online. Therefore, by this, you get a total count of the members attending the sessions and can align your staff accordingly.
Diet Plan Management, Exercise Management:
Gym instructors with the help of the management software can maintain a proper diet plan and exercise charts online and that can be easily accessed by the members. Also, the instructors can track the member’s performance by generating reports and can help them in being motivated towards their fitness goal.
Proper Management of Leads:
The gym center management software captures every lead from the searches made on the website. Leads can be captured from social media platforms. Once the lead is pushed in software, all prospects get an automated SMS and emails.
Transformation of Membership Credentials:
There has been an immense transformation in the manner how a membership credential is used to get checked. Traditionally from magnetic stripe cards, proximity cards with microchips to smart cards and Near Field Communication (NFC).
Utilizing NFC Applications:
NFC technology is one of the newest and most convenient ways to check membership credentials. By using respective NFC cards gym center members are able to enter access-controlled areas. These cards are secure, reliable and also permit access to the electronic safe for storing your belongings.
Benefits of Gym / Fitness Centre Management Software:
The key benefits of gym centre management software are as follows:
- Enhancing Customer Experience.
- In order to make your centre technology-enabled, integration with other tools is really important.
- Helps in increasing profit.
Top Gym Management Softwares in Market:
It is a cloud-based fitness center management software that is designed focusing all the operational needs of a fitness center. By utilizing it the fitness center can manage the administrative tasks like booking an appointment, scheduling personal training sessions, sharing the training material with the members and acquiring new memberships. There is a dedicated membership gym application for the android users from which commission-free bookings can be made easily.
FitnessForce is a web-based management solution for various gyms and fitness clubs of all sizes. It possesses various business-oriented features like sales, marketing, invoices and CRM.
It is one of the feature enriched online gym center management software which possesses advanced features like website integration, online booking and mobile application for all the members and staff. A GymMaster network-based reader is provided to all the members by which they get access to their respective sessions and classes.
The team of Okfit believes that helping people in keeping them fit is one of the best things to do and therefore this software comes with an interface which is customizable. By customizable it means that it can be designed in a way that it reflects like your gym’s interiors. The software comprises all the essential features of a gym center management software, further can be installed on your PC and can be downloaded as a mobile application.
Being a cloud-based fitness and gym management software APPToFit caters to multiple fitness centers, gyms and fitness studios. A fitness center can easily manage all its branches from a centralized location by utilizing a multi-branch facility. Another unique feature provided by the software is multi-login where members and gym center staff can log in individually, but the rights of master login remain with the fitness center.
Tips that can be followed in order to boost gym profits:
- With proactive tracking of leads through organic or paid campaigns, focus on increasing membership.
- Internal operations should be completed efficiently so that there are no unnecessary spendings.
- In lieu of getting new members, existing members should not be left apart. So as to increase the retention rates try to engage more with the existing members.
- Try convincing members to buy more products from your gym.
- You can increase the value of your gym centre by organizing workshops and boot camps focusing on the innovative ways you can help the masses in gaining their fitness and health goals.
- For obtaining more personal training sessions provide education to the members on different training techniques and nutritional diets so that they get motivated and sign up for personal training sessions.
- Various discount offers should be created for attracting more members and also to retain the current members.
To finish up, gym management software can play a critical job in making you stand apart from your rivals. It helps in distinguishing your services from what others are advertising. Utilizing various tools for gym center management, you can begin mechanizing your fitness business and, consequently, increase your sales.
Satyam Chaturvedi is a Digital Marketing Strategist at Arka Softwares, a full stack development company. He understands startups, enterprises, and their needs well. Apart from that, he is an expert in lead generation and inbound marketing. He has also handled marketing and growing operations. He loves to help businesses in improving their online brand visibility and sales. You can join Satyam via LinkedIn.