Authenticity vs. The Algorithm: Why Money Can’t Buy Customers
As social media has grown as an advertising opportunity, so has the number of ads users are seeing. In response, many users are becoming immune to advertisements that show up throughout their feed. Most companies recognize the importance of getting their content in front of target audiences. That being said, what is the most effective way to connect that content to your audience?Building Brand AwarenessWhen people recognize a company's brand, logo, and color palette, they can more easily associate products with the brand. Typically consumers purchase brands they know when shopping. This is why brand awareness is essential for the success of any organization. Businesses that create a strong brand awareness can increase conversion rates several times over. With that said, building an...