Split-Wallet

TAGUIG, PHILIPPINES – Brands striving to remain relevant amid global economic shifts and inflation will navigate a complex “split-wallet” reality. New data from Synergy Market Research + Strategic Consultancy reveals that while 9 in 10 Filipinos are aggressively practicing cutbacks, they are simultaneously “overconsuming” on brands that offer a high emotional return on investment (eROI). At the recently concluded 2026 Market(In)Sights conference at […]