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Big data analytics has the potential to do great things for businesses. It can help them achieve their goals by delivering valuable insights that can improve their decision-making processes. Many businesses have joined the big data fray recently, but not all of them are getting the results they expect. While big data analytics can be […]
Winning Over Big Data for Your Business Read Post »
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In today’s consumer-oriented world, businesses are going the extra mile to better understand their customers. By doing so, they can use the insights they gain to devise strategies and make improvements to achieve greater customer satisfaction. There are many ways to obtain information about customers, and one of them is conducting customer surveys. Here is
The Business of Surveying Customers Read Post »
Grow Your BusinessAs a business owner and/or head of a company, marketing your products and/or services is one of your most important tasks. When done right, marketing can lead to new clients and higher revenue. If done wrong, it can mean fewer clients, missed opportunities, and ultimately lower revenue. Whether you sell real estate, furniture, cable and
Tune-in to Better Coverage Read Post »
Grow Your BusinessIt has been approximately 40 years since marketing professor (and subsequent guru) Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. While still valid today, Kotler’s original four P’s do not have as much application to customer retention as they do to customer acquisition. A more
Four P’s Of Customer Retention Read Post »
Grow Your BusinessPackaging is a very important area to focus if you need to attract consumers towards your products. Here is a global consumer study which reveals many interesting facts related to packaging. Source: http://www.mspackaging.co.uk/
The Impact of Packaging Read Post »
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They say excellent negotiators put a lot of value in long-term results. Unlike those who just want to win and leave, an expert is willing to make concessions and build relationships. Over the past 20 years, the way people negotiate has changed to 360 degrees. The mere fact that today we’re using technology makes us
Business negotiations – the art of letting them your way Read Post »
Grow Your BusinessAccording to a report released by the National Center for Education Statistics, almost four million Americans aged 35 and older were enrolled in degree-granting institutions in 2013. Many of these continuing students were encouraged to pursue educational advancement by their employers, so that they could develop new skill sets needed by their companies. As a
Should Your Workers Be More Educated? Read Post »
Grow Your BusinessGreat copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, seven days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that…
5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy Read Post »
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