Customers have been and always will be extremely important for brands. Understanding your customers, their needs, their expectations and their desires is the key to a successful business. Once you understand those details, you can craft your sales and marketing strategies to better fit your target audience.
But in addition to proper marketing, the events of the recent years have proved that customer experience has reached a whole new level. Customers have high expectations for brands, and they expect the online shopping and customer service experience to be a breeze. This means your brand needs to dedicate more time to improving your website, interacting with your customer base and establishing trust. This will lead to a more loyal customer base whose sales you can rely on for years to come.
To help you better understand how important customer experience (also known as CX) is in every industry, the team at Chattermill have put together an infographic with CX statistics and takeaways for 2021. They broke down their findings by category, including operations and revenue, customer satisfaction, customer experience KPI (key performance indicators) and finally, the future of customer experience.
Check out their infographic below and see what changes you can make to your business strategy for a larger, more loyal customer base!