Digital Analytics and Digital Project Senior Manager

Manila City, Metro Manila – Web Analytics § Manage digital analytics in relation to i) eCommerce and digital campaign performance, II) digital assets (website/ My Company) traffic analysis. § Report performance of digital marketing campaigns and digital assets against goals (ROI and KPIs) and provide recommendation to improve performance to key stakeholders. § Collaborate with the Digital Marketing team and external Digital Media agency to assist with data collection and reporting on campaigns. § Collaborate with the Digital Development team to ensure the tracking is properly set up and implement recommendations. § Support the Head of CRM in deploying the digital data strategy and identify gaps in the digital data capture strategy. Digital Project Management § Create and maintain an online business plan for the eCommerce activities. § Define digital solutions / assets to improve the overall digital customer experience based on digital assets performance, trends and insights (eCommerce/ eServicing)….

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