Statistics show that in the Philippines, there are 69.6 million internet users in 2018, and, this is expected to grow up to 93.7 million users in 2023. That’s 93 million advertising opportunities that your small business can lose if it doesn’t have an online presence. Since time immemorial, advertising has...
The transition to action in communication can take many forms. This article looks at three of them: public relations, direct marketing, and sales promotion. Public relations Public relations is the communication strategy that aims to establish good relations with the target client of an organization. It can take place in...
Every year, entrepreneurs open more than 627,000 new businesses. Have you recently joined this group? Do you want to learn about strategies you can implement to ensure your business survives long-term? One of the best things you can do to set your business up for success is to make sure...
Obtaining valuable business leads requires smart and aggressive marketing strategies. It is important to understand the difference between marketing products to consumers and marketing products to other businesses. Trying to sell to individual consumers requires advertising a direct sale while selling to other businesses requires hard pitches to get contracts...
Education systems have traditionally been tech-resistant. Only a decade ago, most teachers were still using an ancient classroom technique called “I will talk and you will listen.” However, times have changed drastically in the last few years and now most professors understand the benefits of using assistant services while working....
The roofing industry is unique but it is not so different that it can’t employ the same marketing strategies as other businesses. Do you own a roofing company? Are you searching for new clients and trying to gather more business for your team? Are you worried about how you are...
All events require a proper plan and method to achieve corporate goals. Organizing an event is monotonous work, and attaining the objective can be difficult. If you are planning an event, and you want to make it successful, you should consider utilizing an event management platform that focuses on key...
Digital marketing is a narrow field that can be approached in million different ways. Any decent marketer or entrepreneur is now aware that the online medium is key to business growth. Knowing how to effectively promote your business online is a great asset nowadays, as there are so many opportunities...
Business continuity is not necessarily about damage control because your business is failing. Oftentimes, it is about embarking on the next leg of your business journey. You have achieved everything you planned to achieve in the first leg and you are ready for the next level. Therefore, you can look...
Sponsorship is in high demand in every sport. Rally and F1 teams have company brands adorned all over their cars and team uniforms, while football clubs see the front of their shirts emblazoned with a main sponsor logo. Recently, English Premier League teams have been given the go-ahead for additional...
The real estate business is a very dynamic one by nature and there are so many areas that are involved, hence it can be quite difficult to manage. However, in case you want to ease the functioning of your business, then you need the most suitable real-estate software. Some of...
In recent years, we can witness the huge growth in most of the businesses which are involved in online as well as the outdoor side in general. Well, these are the things that can be handled well with the support of digital platforms. Yes, by following the digital platforms online,...
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