There must have been a number of occasions when you have paid good money to go to a Cineplex only to realize that it was not worth the effort and a sheer waste of money as the movie was not what you had expected. Movie trailers are immensely useful for...
Small businesses, startups as we call them, are prone to fail. According to recent research, only 10 percent of the startups survive and make it to maturity. The causes of these high failure rates? Well, more than 40% of the entrepreneurs consider the lack of market need as the main...
The marketing strategy is one of the most important aspects when it comes to a company’s wellbeing. Together with the financial plan, and the business plans, the marketing strategy defines your company’s future development. For the marketing strategy to be successful, it needs to be closely related to the business...
We all now receive so many emails that separating the interesting, relevant ones from everything else is a challenge in itself. When using email marketing, here are some techniques that really entice subscribers to open your mails: Update your mailing list This is an obvious place to start, but make...
There are only a few people who know about two types of recurring revenue- Annual Recurring Revenue and Monthly Recurring Revenue. Do you want to know what Recurring Revenue is? It is the separate revenue portion of a company or an organization which can be utilized in the future. It...
Digital marketing is evolving rapidly. Marketers keep coming up with new and exciting ideas year after year, so you need to be careful not to miss out on valuable business opportunities. However, it’s not easy to distinguish between highly productive marketing trends and features that just seem great but fail...
Having a successful blog or website that provides useful information can be very fulfilling. The question many writers have after seeing traffic flock to their site is “how do I monetize this”? You might have thought about a subscription model but getting people to pay for something that was free...
Simply defined, call tracking is a system by which you are able to find out how callers discovered your business. It is a platform that gives marketers the ability to be able to measure how valuable the incoming calls derived from their marketing efforts are. The call tracking technology allows...
Statistics show that in the Philippines, there are 69.6 million internet users in 2018, and, this is expected to grow up to 93.7 million users in 2023. That’s 93 million advertising opportunities that your small business can lose if it doesn’t have an online presence. Since time immemorial, advertising has...
The transition to action in communication can take many forms. This article looks at three of them: public relations, direct marketing, and sales promotion. Public relations Public relations is the communication strategy that aims to establish good relations with the target client of an organization. It can take place in...
Every year, entrepreneurs open more than 627,000 new businesses. Have you recently joined this group? Do you want to learn about strategies you can implement to ensure your business survives long-term? One of the best things you can do to set your business up for success is to make sure...
Obtaining valuable business leads requires smart and aggressive marketing strategies. It is important to understand the difference between marketing products to consumers and marketing products to other businesses. Trying to sell to individual consumers requires advertising a direct sale while selling to other businesses requires hard pitches to get contracts...
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