The roofing industry is unique but it is not so different that it can’t employ the same marketing strategies as other businesses. Do you own a roofing company? Are you searching for new clients and trying to gather more business for your team? Are you worried about how you are going to accomplish this without spending a fortune? This article will provide you with a plethora of new marketing tips for your roofing business that you may not have considered before.
- Search Engine Optimization
As a business owner, it is important to have a professional website that articulates what you can offer to potential clients. Your website should be a place with helpful information as well as facts about the services and roofing solutions that your team can provide. Anyone can have a website, but it is crucial to make sure that yours employs roofing seo best practices to garner the best results. After all, SEO is what helps your website get to the top of the page on Google or other search engines.
- Great website content
If you have a website already, you are taking strides in the right direction. What type of content do you post on your website? Is it content that potential clients will find useful or interesting or is it a bunch of jargon that will be considered a sales pitch? Answering this question honestly is important because you want potential customers to find your website so useful that they come back to it often even when they are not in need of your services. The reason for this is that it helps to build customer loyalty.
- Social Media
Social media can be a blessing and a curse. If you have a great reputation, social media can serve as free advertising for your services. However, if your reputation is tarnished, it will take you a great deal of time to fix it after a disgruntled customer spreads their dismay about your company all over Facebook. A word to the wise, the customer is always right.
- Offer DIY tips
Your website should be a place for potential clients and returning clients to come and obtain helpful information. Perhaps you provide interesting articles about roof maintenance or DIY tips on how to repair a simple leak. Offering free information on how someone can repair their own minor roofing problems can help you in earning them as a customer when they are not able to complete or handle the task on their own. Giving out some information can land you new business in the long run. Talk about a great return on your investment!
- Engage users with videos
Website visitors are more often than not looking for something. Perhaps its photos of a roof job that you just completed, or maybe it is a video on how you were able to use a particular product to offer your customer the roofing solution that they needed. Whatever you do, providing engaging content is always a great return on your investment.
Your reputation can make or break your success so it is really important that you take your customer’s satisfaction into account. Even the smallest of complaints can turn into a customer talking bad about your services to their friends and family which can spread like wildfire to others in your community. To avoid this, it is often helpful to inquire about your customer’s level of satisfaction and if something is not right, fix it.
- Include Customer Feedback
A great rule of thumb is to include a level of transparency on your website and highlight some of the testimonials and feedback that you have received from customers. Doing so will allow potential customers to read what others had to say and can also go a long way in building trust in your services.