04
Dec
2014

Market Big Data to Unlock Your Potential

Whether you’re trying to expand your customer outreach or promote a new product, big data can help your business get the word out.

With the management and analyzing power of big data, your business can discover which marketing strategy works best.
When it comes to processing promotions, here are just a few ways big data can unlock your marketing potential:

Real ROI

Marketing is all about a return on your investment, which is something big data can definitely help your business with. With big data and the power of analytics, your business can measure and track every marketing campaign for performance standards.

Where big data really shines is with multiple channel marketing campaigns.

Whether your business uses social media, mobile marketing, or both, big data can measure which campaigns are giving your business the most traffic and the largest return on your investment.

Behavior Tracking

Figuring out the shopping and purchasing behaviors of your customers is the key to a successful business. Big data allows your business to gain a better understanding of what fuels your customers’ purchasing habits.

With soft surveillance, big data can track customer spending habits, which helps your retail store improve its in-store marketing endeavors.

From online sales to in-store purchases, big data helps your business analyze purchasing behaviors, which gives you the opportunity to adjust your marketing campaigns accordingly.

Power of the Upsell

Making a sale means your marketing is working.

As the following article shows, if you really want to know how to unlock big data’s big potential, then you need to harness the power of the upsell.

That’s right, whether it’s an online or in-store recommendation, big data can help you make a secondary sale based on your customers’ current purchases.

By collecting and analyzing return customer data, big data can actually make recommendations for your customers based on prior purchases.

It works much like the “if you like this, then you might be interested in this” feature on many retail websites. These upsell recommendations can increase your sales exponentially.

Analytical Approach to Inventory

Having the right inventory at the right time means all the difference in the world when it comes to sales.

Predicting what your customers want when they want it is all part of marketing and, with big data, you can predict future purchasing trends.

Big data analytics can process current consumer shopping activity to better predict what your customers will want in the future.

This means you can stock the right inventory and, better yet, avoid overspending on products that likely won’t sell.

Finding New Marketing Opportunities

One of the biggest ways big data can unlock your business’s marketing potential is by providing your marketing team with insight. Marketing insight helps your business find new marketing opportunities in areas you didn’t even know existed.

From discovering new products to stock based on customer demand to finding new ways to market based on campaign success rates, big data will reveal new and improved marketing techniques for your business.

When you’re ready to increase your business’s marketing potential, let big data help.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and technology.

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