If you have decided to go into business and build up a successful path it might be intimidating at first: you don’t have a structure, you don’t have experience and everything seems new and uncertain. If you don’t have the advantage of having a mentor you will have to learn by yourself and build up your knowledge and one of the best ways of doing that is by reading. I know, it’s so old-school and obvious, but you will learn a lot about business from people who already have the proven knowledge and who decided to share it. We have put together a compilation of some of the best reads in the domain, so make sure you put them on your to-read list.
- Guerilla Marketing – by Jay Conrad Levinson
When Jay Levinson has published his book in 1983 he revolutionized the way small businesses could market their brand and reach customers in unexpected ways. Do not dismiss this book as being outdated, because now, more than ever, you need to get your brand recognized through inventive and imaginative ways. Guerilla marketing will be a brilliant strategy for a long time to come, especially if you have a niche product or service. Every small business owner should have this book on his shelf, the most important lesson it teaches being how to manage your marketing strategy in the age of media communications and freelance outsourcing.
- Inbound Marketing – by David Meerman Scott
The new age marketing era focuses a lot on how people use the Internet for their personal use and this book will be your guide in getting found on Google and social media without being out there. With the huge amount of information we are exposed to nowadays, it is very difficult to get your message across and be noticed amongst the millions of ads we are exposed to. This is why a smart approach is to get your customers coming to you instead of reaching out for them. By reading “Inbound Marketing” you will learn how to engage your customers and get them coming again and again to your brand by making your brand a part of a significant experience.
- Outliers – by Malcolm Gladwell
A very interesting read that will allow you to learn more about the background of successful people, this book gives examples of high-achievers and their path to success. Being an entrepreneur is highly driven by motivation and a focused state of mind. You will have a glance of the upbringing and cultural background that lead to successful paths and the stories this book presents might be a source of inspiration to get back to every time you need encouragement.
- Good to Great – by Jim Collins
“Good to Great” offers valuable lessons on how to overcome difficult paths in your business career. Since not every story is a fairytale of immediate success, you will want to look into some examples of how some companies managed to overcome bad moments and become great performers against all odds.The author gives a lot of comparison examples, analyzing different situations in which some companies manage to succeed while other didn’t make the leap. It is a valuable insight on crisis management and making the right decision at the right moment.
- Rework – by Jason Fried
This is not your usual guide to business and if you are looking for a manual, you might choose other titles. But “Rework” is a must-read for young business owners since it focuses on how to avoid time wasting strategies that lead to overworking. As any business owner, you probably want to build something that will give you the freedom to enjoy your free time and allow you to focus on more important things than actual work. This book gives great examples on how to make your business more effective, on how to avoid overthinking and being counterproductive.
Take your career on to a new level and choose to succeed by reading the best books on leadership. Dare to make mistake; dare to be vulnerable and you’ll have a lot to win. Be different and take a chance – it will make you visible and successful.
By Steve Brown and LoveReading.co.uk!