What Are Some PPC Stats Every Marketer Should Know?

Pay per click marketing may not be the most popular method of advertising because of social media and other factors, but if you want to make your business stand out a lot more in the future, you will certainly need to invest a bit more resources in PPC.

Starting out is relatively simple since you can get some help from powerful Google Ads tools by Clever Ads and find more than enough guides on the internet. It is all about finding motivation.

The statistics below were all taken from sources like HubSpot, Search Engine Land, Contently, Business Insider, BrightLocal, and even Google itself. Once you are finished with this article, it will become quite clear what the appeal of pay per click advertising is.

Why Entrepreneurs Are Choosing PPC?

The ultimate question is always why someone would bother choosing this or that. The answer to this particular question is quite simple – PPC allows you to target and reach people you want to reach, not someone random.

• 75 percent of people believe that search ads are much better because they allow you to find relevant information. 33 percent click on paid ads because they provide direct answers.
• Roughly half the people click on the ad of the text, one third prefers shopping ads and the remainder are leaning towards video ads.
• According to research by Craig McConnel, Google Ads receive about 65 percent of the clicks whereas organic traffic only comes from about 35 percent. That is almost double the amount.
• Google claims that on average, a business makes about two dollars for every dollar that they spend in AdWords campaigns.
• People who come to a website from clicking on a PPC add are 50 percent more likely to spend their money.
• Brand awareness can increase by as much as 80 percent from a successful AdWords campaign.
• More than 40 percent of customers purchase a product or service when they see an ad on a YouTube video.
• Insurance, Finance, and legal industries have the best average when it comes to an overall conversion rate.

Search Ad Stats

Ads on search engines like Google or Bing appear at either the top or bottom pages. Securing the best spot would ensure that you have a very bright future and should not have any problem making money.

• Google alone has more than 160 billion searches every month.
• About 51 percent of every search consists of 4 or more words, meaning that one needs to target longtail keywords. 
• Almost 70 percent of searches online are carried out through Google, leaving other search engines behind by quite a bit.
• Niel Patel, one of the best-known SEO experts suggests that an average count for the best content piece (i.e. articles) is about 1200 words.

Mobile Advertising

People are using smartphones and tablets for shopping more than the desktop version. Moreover, Google is trying out new platforms for ads like Discover and Lens that focus on visuals.

• Advertisers are putting more of their money in mobile ads instead of other versions.
• About 66 percent of people would remember an ad about a brand that they saw on their smartphone or tablet.
• According to Business Wire, more than 60 percent of consumers click on mobile ads once a week.
• By the end of 2020, mobile ads are going to make about 75 percent of the money that is spent on digital marketing in the United States.
• Almost 90 percent of Facebook’s ad revenue is from mobile devices.

PPC Display Statistics

Display ads are a bit tricky since not every person is happy to see them. However, if you want to focus on raising brand awareness more than anything else, you should look to make more use of this type of advertising.

• AdBlocking extensions for browsers continue to grow. PageFair estimates that about 30 percent of the internet users have at least one ad blocker on their browser.
• Clicks on ads on mobile are not always intentional. Roughly 50 percent of them are accidental. 
• More than half of the internet population avoids banner ads because they have a tough time trusting them.

Local PPC Search Statistics

Emphasizing ads that encourage people visiting a local store is one for the future. If you have a brick and mortar store, a local search engine and paid advertisement have to be one of your priorities.

• About 72 percent of consumers visited the physical store when they found it via local search.
• 30 percent or so of the searches on mobile are done via intent to find something nearby.
• Almost 80 percent of local searches on mobile devices usually lead to purchase by visiting the store in person.

So there you have it. This short article that has the most relevant statistics will broaden your horizon and help you realize just how great a well-run PPC marketing campaign can be to any business.