
Want to streamline SMS marketing, but, at the same time, track customer engagement? Get all within a unified Salesforce SMS platform, equipping teams with insightful customer data and automation capabilities.
This integration enables seamless communication, ensuring no message is lost and every customer interaction is optimized. Besides, it lets you tie back to the idea of enhancing engagement and efficiency. What else do you need? The fundamentals of Salesforce SMS integration?
Move straight to this blog!
Why Use Salesforce SMS Integration?
Salesforce SMS integration enables organizations to use the power of Salesforce as a centralized stage to send and receive messages. It provides a holistic view of information, thus improving data visibility for businesses. Here are other benefits of using Salesforce SMS integration for businesses of all use cases.
- Streamlined Workflow
It gets easier to improve processes and workflows with Salesforce SMS integration. You are not required to switch between multiple apps to communicate. From a unified platform, you can communicate with your customers no matter which channel they operate. This further improves the team’s efficiency and productivity, as all customer interactions are centralized in one place. On top of this, the integration enables more coordinated team efforts and quicker response times.
- Convenient Communication
Not just your employees but customers can also send messages from their native apps to your business number. They can inquire about products, ask for updates, and reach out for support, all within the same app. This convenience allows customers to simply connect with businesses. Besides, this streamlined communication eliminates the friction of switching between multiple communication platforms. Thus, fostering a more personalized and efficient customer experience.
- Added Choice
Salesforce SMS integration allows businesses to choose from a variety of SMS platforms. So, they consider the platform that suits their unique business goals, use case, and budget. This versatility enables businesses to tailor their communication strategy based on factors like regional preferences, volume of messages, and customer needs. Besides, businesses evaluate each platform’s features,
pricing models, reviews, security, etc., thus finding the right balance between cost effectiveness and functionality.
- Enhanced Reach
Getting closer to more customers is a dream of many businesses. Guess what? Salesforce SMS integration lets you turn this dream into an exciting reality. How? The integration allows you to reach your potential audience and offer personalized offerings. All thanks to the data-driven dashboard of Salesforce, letting you assess the customers’ purchase history, preferences, and demographics. Thus, providing you with more opportunities towards enhanced customer reach.
- Improved Open Rates
Every business knows the value that text messages bring into a business with 98% open rate and 45% response rate. Leveraging the integration of Salesforce and SMS app, you can go far beyond these percentages. How? Salesforce lets you combine its customer data capability with SMS marketing, enabling you to send personalized and highly targeted messages. Besides, automation features allow for timely follow-ups and reminders, letting you stay on top of your mind.
5 Positive Outcomes of Salesforce SMS Integration
Have you ever wondered how Salesforce SMS integration can accelerate your business? What if we told you, it could transform the way you connect with your customers? By integrating Salesforce with an SMS app, you can unlock endless opportunities. Read this section to learn more.
- Automated Replies
No need to extend the working hours to share responses and answer queries of customers. With Salesforce SMS integration, you can set this up. Yes, you can select the time in which you want to deliver the autoreplies. Thus, sending those important messages even when you’re on vacation. Interesting, isn’t it? To add more to your interest, Girikon has GirikSMS app, built specifically for Salesforce users to make the most out of Salesforce messaging.
- Message Scheduling
Salesforce SMS integration allows you to schedule messages too. So, when you want to share meeting reminders in bulk or get follow ups from leads, with just a simple tap, you can do this easily. Additionally, you can schedule SMS for product updates, appointment confirmations, promotional campaigns, etc. Thus, streamlining communication, reducing manual effort, and saving time. It ultimately leads to better response rates and consistent communication.
- Contact Syncing
All your important contacts are easily synced to the Salesforce and vice versa, bringing you an updated list of all customers. This seamless integration helps you mitigate duplicate entries and eliminate the time-consuming task of manual updates. With a 360-degree view of customer data,
sales and marketing teams also stay aligned, making it easier for them to collaborate. Additionally, real-time updates enable timely communication too, letting you do what matters most—delivering value to customers.
- Attachments
GirikSMS, the best SMS app for Salesforce also features attachment. Using which businesses can easily share MMS messages, photos, videos, links, PDFs, etc. Thus, attracting all kinds of audiences who are drawn to visual content and just simple texts. Just like normal text messages, these MMS messages can be personalized too based on customers’ purchase history and interests. If you want to reach out to all your potential customers, then having this feature is essential.
- Notes to Teammates
Salesforce SMS integration also allows you to leave private notes to your teammates about a particular conversation. These notes can be anything from a follow-up reminder to key insights and specific instructions. With such notes at the palm of their hands, the team stays aligned and ensures a record of important conversations. This approach further improves collaboration without the need for back-and-forth emails.
How to Send SMS from Salesforce?
There are multiple ways to get started with Salesforce SMS messaging and reach out to your potential customers such as:
- Salesforce Solutions
Salesforce comes with its two supplementary solutions, Salesforce Digital Engagement in Service Cloud and Mobile Studio in Marketing Cloud. Both of them are built to enhance the power of texting. The first one is known for its seamless web chats, automated SMS, and personalized one-to-one conversations. Meanwhile, the second one is leveraged for its SMS, MMS, chat, and push notifications. With the help of Salesforce consulting partners, you can escape the hassle of setting any of these two platforms, thus ensuring a seamless customer experience.
- Custom Solution Building
Besides, you can have your own custom solution, built from scratch to send SMS from Salesforce. While this approach can be time-consuming and costly, it lets you tailor the system based on your unique business needs and processes. No matter what challenges you are facing with SMS messaging, the custom-built solution provides the flexibility to incorporate certain capabilities or features you require. However, keep in mind that the more complex your requirements are the more time it will consume.
- Salesforce Native App
Here arrives the most convenient way to get started with Salesforce SMS. Salesforce native apps are found in AppExchange, so you have to navigate there to get your hands on the most suitable solution. Also, ensure that the app must align well with your unique business use case, letting you ensure:
- Out-of-the-box capabilities
- Multiple pre-integrated channels
- No maintenance and development costs
- Easy and quick setup
One standout option you may come across is GirikSMS—a feature-rich and intuitive app designed to help you master the art of messaging.
Embark on a Journey of Salesforce SMS Integration with GirikSMS
Now that you’re familiar with the perks of Salesforce SMS integration, it’s time to progress to the next level. So, begin your journey with GirikSMS and effortessly connect with more customers.
You can navigate smoothly to streamlined customer experience and say bye-bye to hiccups. Want to learn more about GirikSMS’s features and capabilities? Get in touch with the experts and elevate your business communication to new heights.