Smartphones are always with consumers when they leave the house. As a result, having a direct line to mobile customers makes sense for brands.
Furthermore, Google reports that while the number of visitors to retail stores has decreased significantly in the last five years, the value of each visit has nearly tripled. Mobile is driving local, according to Google. As a result, SMS has the potential to increase sales. Not only are more businesses including SMS in their marketing arsenal, but consumers are also responding to brand text messages.
Here are seven reasons why SMS messaging continues to gain prominence in 2022.
1. SMS Vs. Other Channels
With access to global information at their fingertips, today’s customers are both as bright and as cynical as they’ve ever been. As a result, effective communication with them is critical for any successful business.SMS messaging can likely be ignored as a significant form of communication for businesses in 2022, due to the abundance of channels in the digital marketing platform.
2. 10-Digit Long Codes
Organizations and businesses use 10DLCs to send high-volume text messages for marketing campaigns and other communications.
The use of shared shortcodes for SMS marketing has been phased out with the introduction of 10DLC. In October 2018, AT&T announced that it would no longer activate shared shortcodes, and most other mobile carriers quickly followed suit. Carriers will be able to identify businesses and, as a result, spam filtering and opt-in compliance will improve. Converting to 10DLC SMS technology also eliminates many shared short code marketing issues. 10DLC is faster and less expensive than shared shortcodes, and it protects against spam, improves deliverability, and boosts consumer confidence.
3. Geo-Targeting
One of the most effective text message marketing tools is geo-targeting. The goal is to geo-fence a 3 km radius around your store. You can send a special offer to one of your mobile customers who enter the perimeter. When you set up perimeters around your competitors’ stores, geo-targeting comes into play. According to Google, many customers admit to using their phones while in a store to compare the price of a product to that of a competitor.
While it’s impossible to know what products customers are looking for, sending an SMS coupon with a discount offer on any item will be enough to entice customers away from competitors and into your store.
4. SMS Marketing for Businesses
In a world with ever advancing technology, stable Businesses have to adapt to provide efficient services to their customers. The simplest and most effective means of communication between businesses and consumers today is through SMS.
Because most adults in the United States have access to mobile devices with text messaging services, SMS marketing will be more critical than ever in 2022. Over 272 million people use smartphones in the United States alone. This only shows how widely mobile technologies are being adopted through SMS communications, and the number is growing.
5. Time-efficient
SMS is a great time saver because text messages can be scheduled, and you can send a single message to a large group of people without having to write each message separately. This frees you to focus on other aspects of your company, which is a massive advantage if you are keen on SMS marketing. This process is even more efficient with an SMS broadcast software.
6. Grabs attention
On a smartphone, SMS pings attract attention and produce a dopamine effect. When we receive an SMS, our brain is naturally stimulated because we expect to be rewarded. Brands that offer enticing incentives will see a significant return on their SMS investment.
7. SMS is Trackable
Delivery reports make it simple to keep track of SMS. You can use these reports to see how effective and successful your SMS campaign is. This will assist you in determining what works best for you, allowing you to maximize the effectiveness of future marketing campaigns.
Most American consumers have to deal with numerous digital media daily. However, SMS is slowly climbing up the ladder to become the most efficient communication medium and a powerful marketing tool in 2022. There’s no doubt that sending an SMS stands out above the rest in terms of effectiveness as a form of communication in businesses, no matter the type of consumer. It therefore goes without saying, businesses have to utilize SMS to interact with their customers more directly to build loyalty and reach niche audiences.
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