Tagged: B2B business

b2b business
09
Dec
2019

Why Audience Research is Critical to B2B Business

Business-to-business (B2B) marketing may be very similar to business-to-consumer (B2C) marketing in terms of goal, and that is to sell a product or service to the intended audience. However, they greatly differ when it comes to criteria, techniques, and execution involved in the selling process. For instance, consumer marketing tends...