05
Feb
2021

Top Web Monitoring Mistakes Startups Need to Avoid

Since COVID-19 struck the world, companies have increased their focus on robust website and application performance.

Web Monitoring

Capturing the online market is the end goal of every company, making website monitoring inevitable in today’s world.

Companies want their websites to function at their optimum from every location to capture the online market share.

Studies have shown that 47% of visitors want a website to load within 2 seconds, whereas 40% would leave it if it takes more than 3 seconds to load.

Thus, a company cannot afford to lose its market share and make the following web monitoring mistakes that we will be discussing:

1. Not keeping track of Uptime.

Website crashes happen unexpectedly. Even the best IT experts cannot predict when a website can crash down.

Monitoring uptime will allow you to decrease your downtime substantially. Companies nowadays cannot afford downtime at all.

Downtime means missing out on significant sales and compromising customer trust, which can later prove fatal.

The Solution

Some companies resort to employing people to monitor their website performance multiple times a day.

But that is not feasible in the world of AI automation. Various web monitoring tools can help you keep track of your website’s Uptime.

2. Treating Mobile users Secondary

Although 2021 is a mobile-first year yet, many startups move on traditional footprints that only enhance desktop experience.

The truth is that even if your website loads slow on the desktop but loads within 2 seconds on mobile then, your company will do fine.

However, we are not trying to undermine the desktop importance, but today 53% of users operate using mobile devices only, making mobile a priority.

The Solution

You can use tools to measure your website’s experience on mobile over different networks and locations.

This way, you will be able to make the necessary changes quickly.

3. Not Checking your Application’s Performance

Business applications can encounter a lot of bugs because they come from different service providers.

From a contact form to an SEO plugin, everything comes from a different vendor.

At any given point in time, any of these application plugins can stop working, hampering the entire function.

But how do you know something has gone wrong? You can’t log in and logout every minute, nor can you check your SEO rankings now and then, right?

The Solution

Buy a tool that will automate all your app features besides continuous monitoring and let you know if something goes wrong.

4. No keeping track of your Domain Name System

If a user wants to visit your website, your DNS or Domain Name System must work appropriately.

DNS allows a user to enter your website by connecting the DNS to an IP address. But the issue arises when the DNS denies the connection with the IP address.

If the connection does not happen, the DNS will redirect the user to some other website that it can relate to.

The Solution

You need to install a DNS monitoring tool that can continuously monitor your DNS and report issues like connection failure, unavailability, and change in records to you.

5. Refraining from regularly updating your SSL Certificate.

Using an SSL Certificate, website is the need of the hour as Google will ban any website that does not have an SSL installed.

However, just getting an SSL installed does not serve the entire purpose. As a business owner, you need to keep track of it.

To attack your website, hackers can manipulate your certificate. Even if you have an SSL, your website will be as good as unsecured if you never pay attention to it.

The Solution

There is various SSL tracking software in the market; you can buy one and keep hackers away from your website.

6. Satisfying oneself with checking Behind Firewall

Checking behind the Firewall is easy and satisfying but, do you know how your website behaves outside of your Firewall?

Are you sure that your Firewall is compatible with different systems from different locations?

Most businesses deploy software that check their website performance from inside but. Hacks don’t happen from the inside; you need to check whether your Firewall is working correctly and compatible with different systems or not.

The Solution

You need to deploy an internet-facing asset software that can not only help keep your internal data safe but also check whether your Firewall is functioning equally well from outside or not.

7. Not Checking whether the API key is Working or Not.

API key implies whether you are an authentic website owner or not. If it does not work appropriately, it can harm your search rankings and overall website experience.

If you have taken the load to prove yourself an authentic player in the market, it is your responsibility to keep up with that standard.

The Solution

You can check an API key by monitoring its response time; API monitoring tools can help you keep track of its responses.

8. Not Monitoring the Actual User Experience

Different users use different devices to operate a website; you cannot expect everybody to use a standard iPhone or MacBook Pro to run your website.

Thus, knowing how to make your website compatible with every user is of utmost importance.

Companies do not check how their website works from different devices.

The Solution

Real User Monitoring tools can help you in determining the experience of users from different geographical locations.

Moreover, the tool will also give you an insight into which users are facing the most issues.

9. Not Emphasizing Server Response Time

If your servers often get overloaded then, your website won’t work appropriately. You can use “connect” or “ping” to determine your server’s health status. But, without a concrete solution, it won’t work.

The Solution

To check how your servers are performing, you need to set a server upper limit and see if it gets overwhelmed or not.

This experiment will let you know when you are heading towards a hardware disaster.

Apart from that, you must also try monitoring the MySQL servers. Email servers like SMTP, POP, and IMAP also require monitoring as emails are an essential means of communication.

10. Replying on Hosting Companies to provide extensive Monitoring Solutions

Many hosting companies also offer comprehensive website monitoring solutions, but do you know what they are monitoring?

They may agree to monitor your site in their agreement but have various terms and conditions that make it useful for nothing.

The Solution

If you are a responsible business, it is better to choose a monitoring service provider who will provide every bit of information about what and how they are monitoring.

A company that solely provides monitoring solutions will live up to the agreement and provide the best services.

To Conclude

Business monitoring has grown a thousandfold in worth over the past five years.

As a business owner, you cannot afford to take the monitoring factor lightly. Whether you are a large business or a startup, you need a perfect monitoring solution to bring out the website’s best performance.

Moreover, the best way to deal with the problems mentioned above is to get a tool installed to serve all the purposes.

So, get yourself the best monitoring software and secure your website today.

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