22
Apr
2021

Fundraising Is Easier Than Ever: A Simple And Effective Guide

Starting a fundraiser is a noble cause. There are many things involved in fundraising and those can make the cause a hectic and difficult task to complete. Luckily, we live in the digital era which makes things a lot easier. You don’t need to spend a lot of money getting the word out or trying to find donors. There won’t be a need to waste time and effort trying to handle all the nitty-gritty details that you never knew much about before. All you need to do is support your cause wholeheartedly and be able to express your goals effectively. So, on that note, here’s a simple guide on how to make fundraising easier than ever.

Fundraising

Know Your Cause

Before you can start a fundraiser, you need to know the ins and outs of your cause. If you’re on an animal rescue mission, you must be able to articulate why this is necessary, whether you want people to donate their time or money, and where the money you raise will go toward. If you’re campaigning for an improved work environment or raising money for a school to install a pool, you must describe the addition’s importance and why getting people to contribute is crucial for this cause. When building your compelling story, make sure you know your cause by heart.

Publicize Your Cause

Now, you want to emphasize the impact the contributions will have on your cause and you need to find donors that will be interested, and this is why getting the word out is half the battle. Getting the word out to the local press used to be the only way you can make your voices heard, although now, there are so many platforms you can leverage that will ensure the local press catches wind of this. Use social media, whether it’s Facebook groups, Instagram, or Twitter. Bring your cause to life with digital flyers, imagery, and visuals to attract a large audience. You can also look into advertising through your local newspaper. Making your cause widely known this way can help you reach various demographics and ensure your donors find you.

Keep Track Of Money Raised

Once you have utilized the many incredible ways you can publicize your cause with compelling content and encouraged people to see why supporting your fundraiser is essential, you will now have to handle your cause like a business. Handling your cause like a business means keeping track of the money raised and ensuring it’s going to the right places. The task can be very complicated and get messy quickly-only if you don’t know what you’re doing or if the fundraiser is left in the wrong hands. For that reason, the specialists at https://www.trustdriven.com/ recommend using a software ecosystem for non-profit organizations. The use of such software will increase revenue and reduce software expenses, and prevent you from spending more money than you need. The right software handles donor, volunteer, and member management for you, saving you a lot of time and effort. By taking the time to choose software that is innovative and efficient, you won’t have to spend a lot of money to see impeccable results.

Keep Donors Inspired By Your Cause

Finding donors and taking their money shouldn’t be the be-all and end-all of your relationship. You want your donors to understand that their offerings are heroic and also keep them inspired by the cause you promote. Keep them informed and engaged in the results and progress of your non-profit organization because they’ll be more inclined to continuously support the cause and attract more donors with these updates. 

Keep Donors Inspired By Your Cause

Articulate How Your Donors Have Made A Difference

The best way to maintain the support of donors and potential donors is to articulate how their contribution has made a difference for your cause. Whether it’s regarding animal rescue or raising money for cancer research, keep your donors and audience in the loop with frequent updates on social media platforms, newsletters, etc., and always give them credit as partners in this good cause.

Donors will only contribute to causes that they believe are authentic. If your cause does not have a personal approach, people will question your integrity. You want to relay a powerful message that explains why this cause is so near and dear to your heart. Make it personal by showing your audience how you feel. The audience, in turn, will feel the same way based on your genuine support. Whether it’s your love for animals or wildlife, or if a loved one has suffered or passed due to cancer or other medical issue and you want to ensure there is better research and resources for future patients. With efficient software and the right marketing, you can support your cause in the most powerful and personal way.

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