Email campaigns are one of the most powerful weapons in the arsenal of a digital marketer. It may seem like exaggeration in the time of content creation and social media, but the fact remains that for every dollar invested in email marketing a typical return amounts to $32.
Another research shows that consumers who purchase products through email spend almost 140% more than those that don’t receive email offers. In such circumstances, the question is not whether to use this channel of promotion or not, but rather how to do it most productively. Our post will present you eight strategies for writing effective emails.
1. Write an Attractive Subject Line
As the first thing users see when they receive your email, a subject line has to be perfect. Try to keep it short (up to 40 characters) to make sure that everyone can see the entire title, regardless of the device type. Our colleagues at Xpertwriters.com say a subject line should be direct and informative, allowing subscribers to figure out the purpose of your message instantly.
2. Use the Right Style
Before you begin writing a copy, you must think about the style of writing. It has to follow the style and expectations of your target audience, so make sure to analyze how your prospects think and what they expect to get from you. For instance, younger subscribers will probably react well on humor and entertaining lines, while B2B audience definitely expects serious and data-driven messages.
3. Create a Compelling Copy
Once you’ve found a perfect headline, you need to concentrate on writing an appealing email copy. It should also be clear and concise, including highly relevant information only. The best solution is to divide it into several smaller paragraphs, creating a small introduction, a little larger body text, and a summary of conclusions.
Content creators at Essay Shark claim each email should follow this pattern: “Firstly, you present the problem your audience is facing. After that, you offer a solution to the problem and explain how your products or services can help in this process.”
4. Personalize Messages
Nearly three-fourths of marketers report that targeted messages and personalization of emails improve customer engagement. The basic personalization tactic is to address subscribers by their names to make the message feel more friendly and natural.
However, don’t reveal everything you know about your subscribers. While you do want to make them feel acknowledged, you certainly don’t want to scare people by mentioning other personal details. Just keep it friendly and polite, and don’t forget to deliver content that you know suits the interests of the receiver.
5. Mind the Timing
A perfect email is not only well-written but also sent at the best moment possible. Namely, most people don’t bother with emails during weekends, so you should avoid Saturdays and Sundays. According to the research, Tuesday is the best day of the week to send emails, but other work days don’t lag behind too much. Bear in mind that users mostly read messages before moving on to more important daily tasks, which means that sending emails early in the morning is usually the best tactic.
6. Careful with Multimedia Files
In general, corporate emails should contain attachments because it makes them heavier and less attractive. However, you can add an image or a video to the digital message, but don’t forget to do it properly. Images must be small enough to fit all screen sizes, while videos require a little more work. Multimedia files make emails very interesting, but many marketers still avoid it because technical issues can totally spoil the fun and make the message useless.
7. Add a CTA
The purpose of your campaign is to inspire users to engage with your content. In such circumstances, call to action (CTA) buttons play by far the most important role because they are the only component of an email that has the power to engage subscribers. Our suggestion is to include only one CTA per email and to make it clearly visible.
The last tip on our list is quite obvious, but it’s way too important to be neglected. You must always check emails to eliminate spelling and grammar mistakes. You can do it single-handedly, but there are also a lot of online assistants that can help you out here. For instance, you can hire editors from paper writing service or assignment writing services UK, while there are also digital tools such as Grammarly or Hemingway App.
Emails represent an ancient marketing tool compared to other digital marketing formats, but they still generate more than enough leads and conversions. This article explained to you eight strategies for writing an effective email.
Did you already use any of these tricks? Do you have other interesting suggestions to share with our readers? Let us know in comments and we will be glad to discuss it with you!